Working Authors: Todd Borg

This is the second post in an ongoing series highlighting self-published authors who are making a living from their work – not scoring a BookBub promo every month, not ranked among the Top-Selling Authors on Amazon. Just folks like us, paying bills and trying to figure out what works. I discovered author Todd Borg while eavesdropping on a Facebook conversation, which is ironic because Todd is a successful self-published author who doesn’t do social media. That made me curious, so I Googled him and found his website, checked out his books on Amazon, and emailed an invite to share his story. Todd is a testament to the fact that there is no one road to success for a self-published author. Read on!

Tahoe-Deathfall_OpThank you, Molly, for allowing me to throw in my thoughts on publishing. Hi everybody! My name is Todd Borg, and I write the Owen McKenna Tahoe mysteries. I’ve written 12 novels to date. The first came out in August 2001, and the 12th in August 2014. I had some gaps between books in the early years, but after my 4th they were doing well, and I believed – with fingers crossed! – that I could possibly make a living from writing, so I quit my day job and began working on the business full time.

Since 2007, I’ve published one book a year – not a very good production level, but I’ve thrown most of my efforts into getting myself and my books in front of readers. I’m trying to step up my game to two books a year. So I’m working on a second series that I will probably publish after I have the first three completed.

I’ve learned that a series is a powerful way to find readers, retain them, and sell more books. Last year, Publishers Weekly did a study showing that many years ago most bestselling books were stand-alones. But now, most bestselling books belong to a series. Readers love to revisit characters they’ve come to know – assuming the characters are enjoyable to spend time with! As for pricing, my first book, Tahoe Deathfall, is perma-free, the second is 99 cents, and the rest are 3.99.

As Molly mentioned, I’m not very tech fluent and I’m a slow adopter of tech, so I never did social media – no Facebook or Twitter or LinkedIn. (Somebody put up a fan page on Facebook for my books, but I am not involved.) I actually think this benefited me. It takes a lot of time, and it doesn’t attract new readers so much as it allows you to communicate with readers you already have. Of course, communicating with current readers is good. But it might be better to spend that time writing. I do respond to all emails, and I write a weekly blog.

I did not move into ebooks until 2011 but they are now 85% of my business by units and 65% of my business by dollars. Because I do a decent print book business, my sales stay fairly consistent through the year.

I’m a good example of the power of having a backlist with good reviews. You don’t have to be way up the author ranking list to do well. On 12-2-14, my Amazon author rank was 6702, and my 2014 sales will be over $100,000.

Promotion Strategy

Like many authors, in the beginning I was focused on bookstores. We all so dearly love to see our books on a bookstore shelf! I did maybe a hundred bookstore signings, some very successful, most not. Eventually, I shifted more of my efforts to exhibiting at festivals (more about this later) and selling books through non-bookstore venues. For example, my best retail customers are The Red Hut Cafes in South Lake Tahoe and Carson City. (My protagonist periodically eats at their restaurant.) They sell a thousand books a year.

My promo strategy has changed to be more focused on Amazon. Love it or hate it, Amazon rules, and you can’t survive without an active Amazon presence. Now, I put my newest title in KDP Select for approximately 9 months so I can use their freebie promo, then I take it out so I can upload the book to Smashwords (which, although great and to be recommended, only sells about 6% of what the Zon sells.)

When each new title comes out, I send out a couple of dozen ARCs, an email announcement, and a snail mail postcard.

I’ve only done three BookBub promotions, but each has done very well. After BookBub, my highest-dollar promotions come from exhibiting at festivals.

Personal appearances

I do lots of talks at book clubs, Rotary meetings, libraries, schools, civic clubs, and AAUW groups, etc. Personal appearances are a great way to showcase your books and yourself as an author. People remember authors, and their books, much better if they’ve met them.

I’ve also learned that while the specialty author events I’ve done, such as the Los Angeles Times Festival of Books, and the Tucson Book Festival, are good experiences, you are sharing reader attention with 650 other authors. I’ve been much more successful doing festivals where I’m the only author. I’ve exhibited at around 80 festivals. (I’ve blogged about this several times) Of course, general festivals have a much lower concentration of readers, but I get them all to myself! At a lousy weekend festival, I sell 60 books. At a good one, 150 books. My best festival was 206 books, and I’ve sold 150 books or more at 11 of those festivals.

Festivals are a lot of work, but there is no better way to get in front of thousands of people. In addition to signups on my website, I also put out an email signup sheet at festivals and through that have grown an email list of about 2300 readers. Festivals are also great for handing out postcards, and many readers who take my postcard will download the first book.

Some festivals require travel, but I also did many local festivals before I quit my day job. Most were weekend shows where you set up early Saturday morning and take down Sunday night, which is compatible with many jobs. I also used vacation time to do festivals that were farther away such as the Bay Area and SoCal. In 2014 I did fewer festivals and that gave me more time to write. So my main plan for change in 2015 is to spend a bit less time on the road and write more.

I should add that my business model works best with offset printing in volume, not POD, which results in a cheaper per-book cost. The problem with offset is you have to order 1000+ books to get a good price (I order 4000 for a new title and 1000-2000 for reprints.) But you need to be sure that you won’t end up with a garage full of books you can’t sell. So I recommend starting with POD. After you’ve demonstrated to yourself that you can sell books, if you upgrade to offset printing you can make substantially more money.

Print books are much more work than ebooks, but every print book is a walking advertisement for me, whereas no one can see what’s inside someone’s Kindle.

Important lesson #1: Waiting for inspiration

I still sometimes commit my biggest mistake, which is waiting until I have inspiration or excitement to write. Writing when you’re excited is a great feeling. But I’ve learned that simply sitting down and writing creates the necessary structure of your book, inspired or not. And even if some (or a lot!) of your writing is lame and will eventually get thrown out, that structure gives you something to work from. Good writing is always about rewriting and editing and rewriting again. And again. And again.

Important lesson #2: The value of editing

One of the most valuable lessons is the importance of editing. If you look at books with lots of one-star reviews and see how many are about bad editing, you have to think that those authors would dearly love to go back and start over, hiring two or three editors before they published. The number and quality of reviews make a huge difference in a book’s sales, and much of that is affected by editing. I put my books through four editors, and each one finds different problems.

Important lesson #3: Cover art

I’ve continuously seen that writers see and hear the standard advice on hiring a professional cover designer and then ignore it because they think they’ve found a good way to do it cheap. But authors are poor judges of what makes a cover effective. You need a professional cover designer. When books with amateur covers don’t sell, the writer often thinks that lack of sales is because the business is difficult. They refuse to recognize that much or even most of their problem is a non-professional cover that looks good to them but doesn’t motivate readers to pick up the book.

Many writers whose books sell well are the first to tell you that a large part of their success in finding new readers comes from their covers. That is certainly true with my books. When a reader doesn’t know the author, what draws their interest is the cover. After they read your first book, the quality of the story determines whether or not they buy more. If you are struggling to get people to try your book, get a new, pro cover.

Important lesson #4: Write good books

As for the most important lesson I’ve learned, I believe the single most important thing you can do to find success as an author is to write a novel that motivates readers to tell all their friends about it and insist that they try your book. If your reader is sweating and worrying and all bent out of shape by the trouble your sympathetic character is in, and then your reader is rooting for your character as he or she takes on a far superior antagonist, and then your reader is cheering when your character succeeds through grit and perseverance and bests the villain in the end, then that reader will buy multiple copies of everything you ever write and give them away as presents and write glowing reviews and invite you to dinner with their book club. They become part of your core audience, and when your core audience gets to be of a sufficient size, you are home free as long as you keep writing quality books and put out at least one a year to keep them happy.

The quality of the book rules.

Advantages of self-publishing

Control of your career. No traditional editor is telling me I have to change my story. No editor is making me put in sex or more violence. No publisher is giving me a lousy cover or standing between me and my numbers.

Amazon’s real-time sales reporting. When I give a talk or do a festival, I can go back to my hotel and see the bump in Kindle sales. If a publisher were on the receiving end of that sales dashboard, I’d be eternally frustrated and constrained, unable to adjust to the market, unable to know what was working and what was not. And if I want to fix a homophone screw-up or some other problem in a book, I can upload a new version now. If I had to wait for a publisher in any of these matters, it would take all the fun out of the business.

Keep the money. If I were trad published, I probably would have been orphaned after three books, because I had no platform in the beginning and no way to sell 25,000 books (as Michael Pietsch, former Editor-in-Chief at Little Brown, now CEO at Hachette said in a talk he gave at the Squaw Valley Community of Writers.) He said a good book is important, but much more important is the author’s platform. Which is why Saul Bellow – after he won the Nobel Prize – supposedly had a book he couldn’t get published and Paris Hilton can get a big six-figure deal.

And if I had been lucky enough to make the cut and hadn’t been orphaned, I probably would still have to work a day job. Most authors with 12 trad-published books still have a day job because most of their earnings go to the publisher. As a self-published author, I was able to chuck the day job and can earn a good living doing what I love.

You have to love writing to succeed

From my observation that there are two kinds of writers. The first group is comprised of people who are in love with the idea of being a writer. The second group is comprised of people who are in love with writing. Those are two very different things. People in the first group often say that the worst thing about being self-published is finding the discipline to write when no one is making them do it. These people struggle and have a very hard time finding success.

People in the second group are the ones who succeed.

For people in the second group, there is nothing really hard about being a self-published author unless you quit your day job too soon and don’t have enough money. Much of the non-writing work is tedious, but sitting around drinking coffee and making up stories for a living is simply great by any measure. Thousands or even millions of people are eager to write when they retire. They won’t need the money, yet they will write anyway for the love of it. So it’s hard to find much to dislike in doing what we would do even if we didn’t need to make money from it.

In closing, I’d like to say that this is the greatest time in history to be a novelist. No longer is anyone standing in your way. And no longer do you have to give 90% of your receipts to a publisher. I believe that if you write compelling stories about compelling characters, and package them with compelling, professional covers, you will eventually find success. Thanks very much for your time and interest!

Todd-Borg_OpTahoe local Todd Borg is the bestselling author of twelve Owen McKenna Mystery Thrillers. Borg’s novels have won the Ben Franklin Award for Best Mystery of the Year, made Library Journal’s Top 5 Mysteries of the Year list, received rave reviews including a starred review in Library Journal, and made Amazon’s Crime Thriller and Private Investigator Bestseller Lists multiple times.

Readers, do you have questions or comments for Todd? Do you see similarities between what has worked for you – and what hasn’t – and Todd’s experiences? Please leave a comment and share!

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By the way, are you a self published author who is successfully earning a living from your books? Leave a comment, and I may be able to profile you in a future post.


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76 Responses to Working Authors: Todd Borg

  1. Ashley R. Carlson January 5, 2015 at 2:41 pm #

    Hi Todd and Molly!

    I just wanted to say that this blog post was both informative and inspiring. I was nodding my head several times in agreement, and also smiling at various points.

    As a debut author with one novel and short story published and a novella on the way, I know how important it is to put out a quality product, which is why I spent the last six months doing exactly that with my debut novel.

    I am also inspired by your various in-person appearances–so far I have only scheduled a talk at my old high school to discuss “pursuing one’s dreams,” and will also have a book to raffle off. I thought this would be a good way to reach my core audience (I wrote a YA novel), and also to inspire some kids.

    I’m curious as to what you meant by “festival?” Like, a farmer’s market of sorts? A Renaissance festival? What sort of festivals do you attend? I have been looking into more in-person appearances as well, but also want them to be effective. I would prefer to spend more time writing and less on social media and events as well.

    Anyway, thanks again!

    Ashley R. Carlson

    • Todd Borg January 5, 2015 at 6:39 pm #

      Hi Ashley,

      Thanks for asking about festivals. I should have been more clear!

      I do a wide variety of festivals, but generally you’ll find the most festivals by Googling “art and wine festivals (your city)” Most large cities have several dozen. The Bay Area has hundreds. You can also search on “harvest festivals” “street festivals” “street fairs” – you get the idea.

      If you check out my “Events” page, you’ll see the kind I do.

      I’ve blogged about art festivals a few times.

      Festivals are a big commitment of time and money, but as I note in blog posts, I find them much better than most other promotional approaches. I especially recommend them after you have four or five books.

      As for other appearances, service clubs like the Rotary are often desperate to find speakers. They need one every week! If you put together a fun, funny, 15-minute talk, they will love to have you come. I’ve been invited back multiple times to the same Rotaries. And the people who belong to the Rotary will recommend you to other service clubs and book clubs etc. Same for libraries. Chances are your local library library is looking for events they can sponsor.

      The possibilities are endless once you’ve developed a fun talk. (I have stock talks from 15 minutes to 45 minutes, which, with time for Q & A, allows me to fill most any time slot.)

      Hope that helps!


      P.S. Farmers Markets are GREAT places to set up a table, show your book, and hand out postcards.

      • Molly Greene January 5, 2015 at 6:50 pm #

        Wow, Todd, thanks so much! Great ideas here – who would have considered a Farmer’s Market, but in San Diego the crowds at these events are huge. Thanks!

  2. MM Jaye January 5, 2015 at 2:54 pm #

    What can I say? I devoured this honest account even if it’s after midnight here in Athens. I will seriously consider dropping part of my social media efforts to increase writing time this year.

    Thanks for sharing, Todd!

    And, Molly, that’s a great idea for a blog series!

    Greetings from Greece!

    • Molly Greene January 5, 2015 at 3:00 pm #

      I know, right, Maria? Backing away from Facebook sounds good to me, too – and thanks! Soon enough I’ll feature you 🙂

    • Todd Borg January 5, 2015 at 8:06 pm #

      Hi MM Jaye,

      I should stress that I have no personal experience with social media, so I have no evidence that it is worth less than what people commonly think.

      What I can say is that I’ve found that not doing social media hasn’t seemed to hurt me.

      I’ve heard about authors quitting Facebook because it is a time suck. But again, there are no doubt many authors who find it valuable.

      I think the most important thing is to prioritize, which, usually, results in deciding that writing is our most important activity. Our default should be to write whenever we possibly can and relegate the other activities to those times when we’re tired, burned out, or temporarily out of steam.

      Good luck!


  3. Connie Rossini January 5, 2015 at 3:02 pm #

    I had the same question as Ashley. I am starting to step up my public speaking with two talks late this spring at a conference of 400 attendees. I’d love to do signing appearances at other events too. Is this like our local Bavarian Blast? A county fair??? Otherwise, a very encouraging article, which I am sharing

    • Molly Greene January 5, 2015 at 4:12 pm #

      Thanks so much Connie! As for your (and Ashley’s) question, I’ll wait until Todd weighs in about the types of festivals he prefers. He should drop by later today. Best to you on your speaking tour, yaaay!

    • Todd Borg January 5, 2015 at 8:33 pm #

      Hi Connie,

      I imagine that the Bavarian Blast and county fair would be great venues to show your books. People who are having a good time – and people who’ve enjoyed a beer or two – are primed to enjoy meeting “an actual, real live author!”

      People who meet you will remember you and your books a hundred times longer than they’ll remember the books of an author they’ve never seen.

      I should add that this process is long term. When you do an event, you meet a limited number of people. And only a portion of them will be interested in your book. A portion of those will read it. A portion of those will eventually buy your next book and additional copies to use as presents. The results from a single event are limited.

      But if you do an event every month (or week!) and then do that for several years as you keep coming out with more books, you become an author presence that people will remember. You and your books become part of their lives. They see you at subsequent events and talks and they begin to think of you as their friend because you keep coming into their lives. When that happens, your career begins to take off.

      (Between both public and private talks and events, I’ve done over 300 since 2008 – the point when I started my “Events” page on my website. I’m definitely not a hare, more like a slow tortoise. But I keep at it, and it made my career.)

      Gradually, those people who keep seeing you start posting reviews on Amazon and bringing you other connections.

      Yes, you need good books. But there are lots of authors out there with good books that never get discovered. The authors who sell are the ones who find every opportunity to get their books in front of people and say in so many words, “Hey, I’d love you to check out my book, I think it’s pretty good, and I think you might like it!”

      Note that the most famous authors aren’t the ones who simply write good books. They’re the ones who are constantly in front of us, on the radio, on TV, in magazines. Look at Nora Roberts or Stephen King or Michael Connelly or J.K. Rowling. Their full time jobs are getting in the media. Writing is a part time gig by comparison. We can all learn from them.

      If you have compelling books, the simple act of getting yourself and your books in front of readers will build a career. And, surprisingly, it is that simple act that most authors never do.

      If you build a book, they won’t necessarily come. But if you build a plan for how to regularly get yourself and your books in front of readers, they will come.


      • Terry R. Hill January 17, 2015 at 10:19 am #

        Awesome article and points made. Having just published my second sci-fi novel, I can attest to much of what you have stated and strive to be able to profess similar success in the future.

        I think the points about getting yourself out there is key, but also can be a very difficult thing for those who still require a day job and/or family responsibilities.

        Currently I’m working to a “10 year plan” as has been recommended by many successful authors. And I realaize that it’s a marathon and not a sprint.

        But most importantly, the writing is what provides the personal satisfaction and fulfillment left unmet by other facets of life.

        Thanks again to both of you!

        • Todd Borg January 19, 2015 at 5:27 pm #

          Thanks, Terry! Glad you find the info useful.

          A ten-year plan is a great idea, especially if you can do at least a book a year.

          Early on, I heard a speaker at a writing conference say not to judge a writing career until you have ten books out. I always remembered that. And guess what? After my tenth book came out, my sales started climbing at a much faster rate.

          So go for it!


  4. Tammy Salyer January 5, 2015 at 4:47 pm #

    So much great and inspiring info! Thanks Todd and Molly. My favorite part, however, is reading for the first time the term “the Zon.” *chuckle* Love it.

    • Todd Borg January 5, 2015 at 8:45 pm #

      Hi Tammy,

      I picked up “The Zon” from someplace else, Hugh Howey or Joe Konrath or one of their comrades, maybe. It’s a perfect image, the SciFi-like omnipotent force in the book universe!

      By the way, I recommend reading their blogs. There’s some bombast in there (especially Konrath’s blog), but they have lots of great insight into the business.

      I’ve learned a lot from them.


  5. Todd Borg January 5, 2015 at 5:34 pm #

    Hi Molly and everyone else!
    Thanks for your interest! I’ll respond to each comment above after you “white-list” me on your blog.
    Thanks again,

    • Dawn Lajeunesse January 6, 2015 at 2:13 am #

      Hi, Todd – informative and enjoyable read! One frustration I had was the use of acronyms with no explanation. I’m new to much of this, and I got lost a few times. Like KDP and Zon and BookBub. And what does it mean to “white-list” you on my blog? Your article was eye-opening, as I’m struggling now with doing battle to get an agent or go it alone. Thanks,

      • Molly Greene January 6, 2015 at 7:15 am #

        Hi Dawn, KDP is Kindle Direct Publishing, Amazon’s (The Zon) publishing platform, and BookBub is a popular book promotion vendor. White-list was a reference to Todd’s initial comment being held in limbo for me to “approve” it so it would appear on my blog.

      • Todd Borg January 6, 2015 at 12:54 pm #

        Hi Dawn,

        Sorry for the book jargon. I know that can be off-putting.

        As for agents, they can be the ticket to a great career. Just do your research. Read widely on author’s experiences with their agents.

        For example, in the “comments” section of Konrath’s blog:
        you will find hundreds of comments from other authors who talk about their experience with agents. Because of Konrath’s overall blog promotion of self-publishing, many of those comments will be negative, but not all. Plan to take the time to go back through several years of comments, and you will be amazed at what you learn.

        In my case, my agent has been helpful. When I decided to self-publish, she strongly advised against it. But when she realized I was committed to the concept, she helped me. She’s gotten very little payoff for her efforts (a French publishing deal with a $5000 advance on one novel), but who knows what might happen in the future?

        As I’ve written in other places, if I’d gone with a New York publisher, I’d probably still be working a day job (if I hadn’t been orphaned, which means dropped by the publisher for insufficient sales). But self-publishing, great as it is for me and ten thousand others, isn’t for everyone.

        Also remember, that today one of the best ways to get an agent is to self-publish, sell a lot of books to “prove” your worth, and then approach an agent. (Or, if you sell enough books, they will approach you. That’s how I got the French deal.)

        There are countless examples from Amanda Hocking to Hugh Howey to Blake Crouch. Million dollar advances paid to self-published authors who’d previously been rejected.

        Even legacy-published Barry Eisler, after his much publicized “walkaway” from a $500,000 advance from St. Martins so that he could self-publish, was eventually approached by the ‘Zon’s Thomas & Mercer, and they gave him an offer that was attractive enough that he went with them.

        Oops, more jargon. Legacy-published refers to being published by a New York publisher. The “legacy” description is usually used as a pejorative term to describe the constraining, difficult contracts that tie an author’s hands. They include such aspects as the publisher providing little accountability on sales, very slow reporting, slow in paying, long time frame from signing to publication, inability of an author to write other books under their own name because of “no compete” contracts, small royalties especially on ebooks, indecipherable legalese in contracts that has been linked to difficulty for an author to ever get his or her rights back even if the book goes out of print and is only available in ebook format. The list goes on.

        Contrast all that, of course, with the fact that most of the big-name authors got that way, and their riches, through the “legacy” system.

        So keep the faith and read as much as you can about other author’s experiences.

        Most of all, keep writing!


  6. Kim Wenzler January 5, 2015 at 6:24 pm #

    Thanks so much for a great, informative post Todd and Molly! I self-published my first book in May, 2014 and have received good reviews. In fact, tomorrow night I’ll be speaking at my eighth book club. Sales are okay (slow and steady) and my question is this: Todd, do you recommend KDP Select for each book? Do you think it’s a good idea to choose Select for a book that’s been out for nine months?
    Thanks so much!

    • Todd Borg January 5, 2015 at 9:14 pm #

      Hi Kim,

      I don’t think there is one best way regarding KDP Select and other such questions. I’ve only used it for my last three books, and I only did it to use the freebie promo.

      My freebie promos were all good successes, but had I not been lucky getting accepted into Bookbub, I might not have had a good experience. (I also promoted my freebie on Booksends, Kindle Tips Blog, Bookbooster, and Ereader News, but Bookbub has by far the greatest reach.)

      Perhaps more important, using KDP for the freebie promo works best when you have a backlist that readers can buy if they like your book. With one book, there won’t be that many sales after the promotion. (Although, any book that goes out free does sell better after the promotion because of the people who tell their friends about “this great new book” they just read.)

      There is another benefit to the free promotion, and that is that some of the people who read free books will write reviews. This might be partly because people who search out free books are avid readers and very much engaged in the Amazon world. It might also be that at some subliminal level they like to “pay” for their free book by posting a review.

      So I’d probably try the freebie with just one book in hopes of getting a bunch of reviews. All other things being equal, a book with more reviews sells better.

      You’ve already got a bunch of good reviews on your book, and you’ve got a good cover, so there’s a good chance you could get accepted by Bookbub, and a free promotion might catapult your book to over 100 reviews, maybe way more. Might be worth trying just for that…

      Bottom line is, in this new world, the more books you give away for free, the more you sell. I’ve heard of multiple authors uploading their books to pirate sites just to build buzz…

      Good luck!


  7. Garry Rodgers January 5, 2015 at 6:50 pm #

    Hi Todd & Molly,

    This is some of the best, no BS advice for indie authors I’ve seen in a long time – and it’s current. Your 4 points perfectly sum up that the ‘quality of the book rules’.

    It’s interesting how much time and effort you exert on in-person appearances and one-on-one contacts in the flesh world where so many of us try the same thing in the cyber world.

    Does your being in a high-density area like So Cal give you the time/access advantage, where others in remote locations just can’t achieve personal exposure, so we have to use social media to get reach?

    • Molly Greene January 5, 2015 at 6:52 pm #

      Garry, I’m going to jump in and say that Todd is in Lake Tahoe, which is Northern Cali on the Nevada border. Not that far from San Fran but far enough to be a trek!

      • Garry Rodgers January 5, 2015 at 8:19 pm #

        Good point, Molly. Gotta keep my Canadian geographical perspective in check 🙂

        That’s even more admirable. I found this really interesting that such an effort on personal contact, rather than cyber relations, pays off. Kind of an old school lesson for new kids.

        Thanks to both of you for sharing this.

        • Todd Borg January 5, 2015 at 10:06 pm #

          Hi Garry,

          Thanks for your question. Population density is good, but not necessary. Tahoe is 200 miles from Silicon Valley, so a bit of a trip. But, like all places, we have local events that can be used to a writer’s advantage. Big fish/small pond concept. There are hundreds of writers setting their novels in the Bay Area. I think I benefit by being in the relative boonies.

          Think of major series set in the boonies – John Sanford’s Virgil Flowers set in the Boundary Waters/Iron Range of Northern Minnesota and Ontario’s Quetico National Park. And William Kent Krueger’s Cork O’Conner mysteries set in the same area. Or think of writers who live in the boonies. James Lee Burke – Montana. C.J.Box and Craig Johnson – Wyoming. There’s only a few people in Wyoming to buy those books, but a million people elsewhere want to read about those remote places or read stuff by writers who live in remote places. I don’t know where in Canada you are, but you may be in the perfect place to find an audience.

          And if you “set up shop” in your relatively remote area, you can become identified as The Writer From There. That can be a HUGE advantage.

          For example, I’m the Tahoe mystery guy. No matter how you Google Tahoe and books or Tahoe and mysteries, I pop up. There are big-time famous writers in the Bay Area who are swimming in a giant school of writers and can’t get the same exposure that I get by being in a smaller pond.

          Lake Tahoe is a hot spot for skiers, but it’s the absolute outback for some people, like, say, New Yorkers. My New York agent – yes, I still have an agent despite being self-published, long story there, although she did sell one of my books to a French publisher…

          Anyway, back in the ’90s when she was representing me before I had any books out, she told me about having lunch with an editor and telling the woman about me and my books set in Lake Tahoe. And the editor, only half joking, said, “Tahoe, that’s a Chevrolet, right?”

          But let’s just say a New Yorker – crazy notion, here – should want to look up Tahoe and books…

          Like most semi-rural places, we don’t have a ton of venues, but I’ve done them all. The Classic Car show. The Reno Rib Roast. The local County Arts Center Dinner. The Nevada Women’s History group. A ton of book clubs. There are uncountable book clubs everywhere.

          Let’s say that you are in the remotest corner of the Yukon. Identify yourself as such and feature that in your cyber presentation, and people will immediately find you because a ton of people are interested in creative people doing interesting things from a remote area. If your books are Yukon-set, even better. (Although not necessary)

          When you do events in your remote corner, you will immediately stand out and be of interest to the nearest media (no matter how far away that media is) because you are the only writer in your corner. Everyone else in your area will quickly become aware of you.

          Never underestimate the small pond…

          Good luck!


  8. Julie Musil January 5, 2015 at 7:08 pm #

    Todd, thanks so much for sharing your experiences with us! It’s nice to hear from someone who isn’t throwing out get rich quick lines to the masses. Perseverance is key with publishing, whether it’s traditional or indie.

    • Todd Borg January 5, 2015 at 10:07 pm #

      Hi Julie,

      Yes, perseverance trumps genius. Effort trumps ability.

      Keep at it!


  9. Cinthia January 6, 2015 at 12:26 am #

    Just downloaded one of your books, Todd. The power of the effective promo, eh? Well, that and your writing rocked in the preview.Cheers and happy writing.

    • Todd Borg January 6, 2015 at 11:33 am #

      Thanks, Cinthia!


  10. Elizabeth Ducie January 6, 2015 at 1:43 am #

    Hi Todd. Thanks for a most inspirational post – and for sharing so openly. I’m based in UK and after spending a year experimenting with craft fairs and farmers’ markets, I’ve decided to discontinue them, since I lost money on virtually all of them. I guess population has something to do with that, as the footfall was never great. I am going to beef up my talks and personal appearances instead, so it’s good to hear that you find them a successful part of the strategy.

    Molly – thanks as always for bringing us another great post. Happy new Year.

    • Molly Greene January 6, 2015 at 7:12 am #

      Thank you Elizabeth, and best to you in 2015!

    • Todd Borg January 6, 2015 at 11:52 am #

      Hi Elizabeth,

      I should have been more clear that doing art and wine festivals isn’t something you generally make money on right away. Like any business, it takes time to build. Although I make money on most festivals now – after doing them for years – I look at them primarily as ways to find readers and only secondarily as ways to sell books.

      Most of my return on festivals doesn’t come from the festival itself but from Amazon and other sales down the road. I’ve even seen many of my reviews on Amazon mention, “I met Mr. Borg at a festival…” The festival is just one of several important steps (for me) in building a career. And the career, in the big picture, makes money.

      As I’ve blogged about in the past, I’ve met authors who spent lots of money on a wide range of publicity efforts who never could identify any return on the expense.

      By contrast, at festivals you meet actual readers and get them to look at your books, pick them up, read the first sentence. It’s hard to achieve that in most of the things we do as writers.

      Also, as I mentioned, the return on all paper book sales is increased dramatically when you print offset. My 350-page books cost $2.25 each including the freight to have them shipped from the Michigan book manufacturer to California. Offset printing is a big commitment, and I don’t recommend it until you’ve proven to yourself that you can sell them. But once you make the switch, it changes everything from the expense of an ARC campaign to the profit on all of your sales.

      Festivals are not unlike book clubs and Rotary talks in the sense that many times you drive long distances, put on your best smiling face and charming demeanor, and when it’s done, you wonder if it was worth it. But eventually, you’re selling a certain number of books each month, sales where you didn’t have to hustle each book. Where did that come from? Probably all of those events that, when viewed individually didn’t seem especially worth it, but when viewed in aggregate, built your career.

      Thanks for your interest!


  11. Lorilyn Roberts January 6, 2015 at 2:22 am #

    This is a great post. I have never done a festival, but now I am going to keep my eyes open to participate in one.

    • Todd Borg January 6, 2015 at 3:23 pm #

      Hi Lorilyn,

      If you go into a festival with an open mind and the simple desire to meet and introduce your book/books to readers, you will have a good result regardless of how many dollars you take in at a single festival.

      Please note the caveats elsewhere in these comments. But having said that, I’ve already signed up for more festivals for 2015 than I did in 2014!

      Best Wishes!


  12. Pamela January 6, 2015 at 3:51 am #

    This is a perfect post for me to read in the beginning of January. I have published two Indie books and am working on the third. My resolution is to write more, social media less, and learn more about marketing my books. Todd – THANK YOU for your practical advice. I have spoken to several book groups and loved it, and they seemed to love me, so I will concentrate more effort on getting those gigs. I have received a readership from my weekly blog roughwighting, and find that my best marketing tool right now. But I must admit, I’ve also gotten some great readers from Facebook, where friends from far and wide have found me (high school, college), tried my books, loved them, and spread the word to others. So in that sense, I think social media has worked well for me. I can’t figure out how to use the over 1,000 followers I have in Twitter, so that’s a waste for my marketing efforts so far. Thanks for the ideas on attending ‘festivals.’ I never thought to do that. I’m rather shy (except when I finally start talking to a group) so that will go against my grain, but probably is a good challenge. And I don’t know anything about BookBub. Could you elaborate? Thanks so much – great to meet you here, and thank you Molly.

    • Molly Greene January 6, 2015 at 7:26 am #

      Yaaay, Pamela! BookBub is a popular book promo vendor – it used to be exclusive indie territory but has become popular with trad published authors, so now it’s more difficult to get a spot in their newsletter. As for Twitter, tweet links to your blog posts regularly and over time it should help build traffic to your blog, thus supporting your marketing efforts there.

      • Pamela January 6, 2015 at 12:00 pm #

        Thanks Molly. I have been linking my blog posts on Twitter weekly, and actually do get some sales (and at least visitors/followers on my blog) from that. You are absolutely right. I need to be more positive! 🙂

        • Molly Greene January 6, 2015 at 12:14 pm #

          Try tweeting links out more than once a week, and look into WordPress blog plugins Tweetily or Evergreen Post Retweeter to make it automatic!

    • Todd Borg January 6, 2015 at 12:18 pm #

      Hi Pamela,

      Glad to hear you are doing book clubs.

      Book clubs are great. I usually sell a few books at each one I go to. My book club record is 19 books. Most times it’s more like 5 or 6 books. So it’s not a big deal in terms of immediate sales, but I always remind myself that the members of the club already paid me in advance by buying my books to read for their meeting.

      After 13 years of going to book clubs, my takeaway is that each person at every book club meeting remembers the authors who visit. (Because most book club meetings don’t feature authors.) That’s huge. The simple fact that someone remembers you translates into sales down the road. I’ve even heard of people who buy books as presents and tell the recipient that they actually met the author! Wow, imagine that! Meeting an author is a big deal for some.

      As for festivals, the great thing for introverts is that you don’t have to stand up and give a speech, you just have to smile and answer questions. I don’t even introduce myself to the passersby because that sometimes scares them away. I just sit in the back of my tent, writing on my laptop, and I wait until someone picks up one of my books. Then I say, “Good afternoon.”

      Often, my writing provokes curiosity. Over and over, I’ll be writing and a voice will say, “Working on the next book, huh?” And there’s my opening.

      Addicted readers are a small percentage of any group, but they cannot pass up an author booth, especially at a non-writing show. They will say, “Wow, I didn’t know authors came to these shows…”

      Having the role of exhibitor makes it easier to get past shyness and trains us to gradually move from being a shy introvert to an introvert who can, when needed, be gregarious. We’re all introverts. Otherwise, why would we choose to spend enormous amounts of time alone dreaming up our own little worlds?

      But we can learn to get past shyness. (Check out Toastmasters if you want a system that can teach even the most shy people how to be confident public speakers.)

      From my experience, the writers who are most successful at writing books are all introverts. But we need to learn to get past shyness. Pretty much, all successful authors have learned how to mix it up with large numbers of people. We have to in order to introduce our books to the world.

      But know that when each event is done, we can retreat back into the quiet world we like best and go back to making up our stories!

      Good luck!


      • Pamela January 6, 2015 at 12:36 pm #

        Great points – and I agree with all of them. And of course, once I get to a book club and begin talking about my book and characters, I forget about my shyness. Our books are our passion, after all.
        I’ve just bought the first book in your series – Kindle for me, paperback for my guy (we both love Tahoe) – so writing a great post like this must get you a bunch of new readers too. 🙂

  13. Tracy Krauss January 6, 2015 at 6:24 am #

    this article was nothing short of fascinating! It just goes to show that hard work (all those festivals) and knowing your audience has paid off – with no FB required!!!

    • Todd Borg January 6, 2015 at 12:22 pm #

      Hi Tracy,

      Thanks for your interest! If I weren’t a tech Luddite, I’d probably be doing Facebook, too. So I’m just a case of someone learning to compensate for my deficiencies.

      Best Wishes for your writing!


  14. Barry Knister January 6, 2015 at 6:30 am #

    Thanks so much. Your post is the opposite of cheerleading, it’s a careful description, in concrete terms of how you have won success for yourself. It’s as useful a post on how to promote one’s own work as I’ve read.
    Molly–thank you as well, not just for offering your readers Todd’s post, but for years of building a valuable site with a growing reputation among writers. This one goes in the keepers file.

    • Molly Greene January 6, 2015 at 7:22 am #

      Thank you, Barry. I find stories like Todd’s uplifting. His journey speaks to the fact that hard work, commitment, and perseverance aligned with a personal sales strategy that may not be mainstream can lead an individual to success. This helps me drown out the rest of the crazies shouting outside my door. 🙂

    • Todd Borg January 6, 2015 at 12:23 pm #

      Thanks, Barry!

      I’m honored to have a small presence in your Keepers File!


  15. Pamela Beason January 6, 2015 at 9:13 am #

    Molly, having this series of working authors is a great service–thank you. And thank you, Todd, for sharing your experience and strategies for success. This is exactly the sort of information indie authors should be sharing everywhere.

    • Molly Greene January 6, 2015 at 10:44 am #

      Thank you, Pam!! I love this series too, and so appreciate the feedback.

    • Todd Borg January 6, 2015 at 12:24 pm #

      Thank you, Pamela. I appreciate your interest!


  16. Bill Kasal January 6, 2015 at 1:01 pm #

    Thank you, Todd (and Molly) for a very informative and inspirational post!

    • Todd Borg January 6, 2015 at 2:56 pm #

      Thank you, Bill, for your interest!


  17. Ed Godwin January 6, 2015 at 1:36 pm #


    What a refreshing article. As an author on the verge of publishing, I often get overwhelmed by all the cries of “build your platform”. Nice to read a more down-to-earth account of how some of the old methods that have helped authors for decades are still effective. Thank you!

    • Todd Borg January 6, 2015 at 3:02 pm #

      You’re welcome, Ed! Glad to be of help.

      It’s always instructive to look at the super successful authors. For example, you can’t turn around these days without seeing and reading about Lee Child. He’s everywhere.

      And it wasn’t just after he got successful. I’ve been reading about him for 20 years. And, like me, he’s pretty much only doing one book a year. Why so little? Because he’s working full time at promotion.

      Does he think of it as building his platform? Maybe, maybe not. I’m guessing he just thinks of it as getting out there and wading into the river of book stuff instead of sitting on the bank watching everyone else.

      We should all pay attention.

      Thanks again for your interest. And good luck with your writing!


  18. Toby Neal January 6, 2015 at 9:27 pm #

    Wow, I can’t believe what a small world this is! Todd, I have read the first three of your books…and was astonished at the top quality of your engaging stories! His Largeness the Great Dane lives in my heart!
    You are so right about the lasting advertising value of print. If you can believe it, one of my loyal fans brought your three books to me in a gift bag at a signing in La Jolla. “Toby I want you to have some books from another indie mystery writer I admire,” she said. She had brought almost 30 of my print books for me to sign to give away to friends and family! This kind of sharing and dedication from fans could only come from print, and I, like you, go the extra mile to make sure my books are awesome in print and available to libraries, book clubs, and given away generously as prizes…becuase they keep circulating!
    I’m thrilled to hear you have 12 titles out, keep em coming. I love your stories and I can see why they take you a year to write!
    Aloha from Hawaii,
    Toby Neal (author of the Lei Crime Series)
    Our shared superfan is a lovely woman named Ms. Clark. 🙂

    • Molly Greene January 7, 2015 at 8:44 am #

      Toby, I would swear I first read Todd’s name in a Facebook post you initiated – didn’t keep it so can’t be sure, but I’m betting it’s true. THANKS!!

    • Todd Borg January 7, 2015 at 12:59 pm #

      Hi Toby,

      Thanks for writing! I’m glad we have a mutual fan! She probably saw me at the Harvest Festival in Del Mar just north of San Diego, where I exhibited a couple of years ago.

      You’ve made a real splash with your books. Congratulations! With your production schedule, I should make you my role model.

      Which means I should abandon this and go write!;->

      Thanks again,


      P.S. I still get people who read my third book Tahoe Ice Grave with its scenes set in Kauai, and they write me to say, “Kauai is my favorite place on Earth!”

      • Toby Neal January 7, 2015 at 1:07 pm #

        Molly I think I DID post about Todd after I read Ice Fall! Todd, you didn’t have much social media presence that I could find at the time.

        I have Tahoe Ice Grave still to read (I loved your fire one too, my latest Fire Beach had a whole arson plot too, SO FUN to research with my local FD!) Now I will get on it now that I know Kauai is in the book! I also loved the dog (I have a faithful Rottie in my books) the love relationship too. Our books have a LOT in common including the regional appeal aspect.
        Keep an eye out for Ms. Clark, she’s on my FB as a friend and I’d never have been able to connect wtih her in person without my FB page.
        Fans like that are worth their weight in gold! Such a lovely person and that she wanted to share your work with me was so special. But, in the end you are so right…. the books HAVE to be good or nothing else works!
        Molly we’ll get together next year for sure! XOX

        • Molly Greene January 7, 2015 at 1:13 pm #

          Toby and Todd, one of the best things about being in this industry is meeting fabulous authors like yourselves. Todd, next time you’re in the San Diego area give me a shout and I’ll come say hello – and Toby, next year I’m catching up with you the FIRST week you’re here 🙂

  19. Ted Cross January 7, 2015 at 4:23 am #

    Nice post! I’ve been wondering about doing festivals, but I couldn’t understand how you can make money if you have to pay a bunch of money to participate. Is there some way you get to be a part of it without paying a bunch of money?

    • Todd Borg January 7, 2015 at 2:51 pm #

      Hi Ted,

      Good question. It’s great that you are thinking about the nuts and bolts of how all this can come together. I’ll try to address that.

      First, I don’t know of ways to substantially cut show fees, but I’ll break down expenses so you can see how it works.

      At shows, I discount my books from $16.95 (about $18.30 including tax) to $16 including tax if someone buys one book. I drop it to $15 each including tax if they buy two or more books.

      That means my retail price before tax averages about $14.50 per book.

      My cost to manufacture with offset printing and freight to get the books shipped to me is $2.25 per book. That means my gross profit is $12.25 per book. This is an important figure, because it is what you use to judge how you are doing.

      As a festival example, let’s take a typical busy show like the Mountain View Art & Wine Festival, which gets something like 40,000 attendees. (For those of you who don’t know Mountain View, that’s where Google is, and it’s just up the road from Apple and just down the road from Facebook.)

      The show is put on by California Artists. It is a two-day weekend show, usually the second weekend in September. Here’s their website:

      I believe they charge $325 for entrance fee and 10% of your gross, payable at the end of the show. For example, if I sell 100 books at my average price of $14.50 each before tax, my sales total will be $1,450 and I’ll owe the show manager $145 commission on Sunday night.

      I get there the night before the show opens because you set up at 6 a.m. Saturday morning. I usually drive home Sunday night when the show is over. So I need three nights lodging.

      I usually find an acceptable hotel on for around $100 per night.

      So my basic expenses are as follows:

      $325 show fee
      $300 for three nights hotel
      $ 70 gas

      Total fixed expenses are $695

      I obviously don’t know what the 10% commission will add up to in advance, so I’ll give you some scenarios.

      Let’s say I sell 65 books for a gross of $943. When I pay a commission of $94 and add that to my fixed expenses of $695, my total expenses will be $789.

      Remember that my gross profit is $12.25 per book. Multiply that times 65 books and I get $796 gross profit.

      In other words, 65 books is my break even point.

      Some authors might think, ‘All that work and no profit!’

      Instead, I think, ‘Wow, I have several dozens of new readers who will spread the word about my books and buy more of my books from Amazon, and unlike other publicity efforts, it didn’t cost me anything except a weekend and some work, much of which was fun! Not only that, I made some new friends and I learned more about what readers want and what motivates them to buy books. And that hands-on experience didn’t cost me anything, either.’

      Here are other scenarios, but I’ll spare you the arithmetic for factoring in the 10% commission.

      If I sell 100 books for a gross of $1,450, my profit will be $395.

      If I sell 150 books for a gross of $2,175, my profit will be $935.

      If I sell 200 books for a gross of $2,900, my profit will be $1,475.

      You can see that a weekend show can range from costing you several hundred dollars to netting you over one thousand dollars.

      Now comes the most important thing to remember. Exhibiting in festivals is about finding new readers who will fall in love with your books, not making a profit on a weekend.

      Like any business, you wouldn’t want to do a single show, and then decide that because your sales were lousy, it doesn’t work for you.

      That would be like opening a restaurant and after your very first evening open, deciding that the concept is no good because you’re going backwards by thousands of dollars a day (like nearly all new restaurants do).

      Doing festivals is just like any other business. Plan to build it gradually, slowly, steadily. Expect to go back to the same festivals year after year so that your hard-won customers can see you again and bring their friends this time.

      Most businesses take years to build a loyal following. Most authors take years to build a loyal following.

      Another reason not to have high expectations of your first few or even many festivals is that much or even most of the return on your effort comes from people seeing you at a festival and taking your postcard and then, after they go home, trying one of your cheap Kindle books. If they like it, they’ll try another. If the next is good, they finally start to feel confident recommending your books to their friends.

      I don’t think the question about any book-related activity should be, ‘How can I make money at it?’ Instead, I think the question should be, ‘How can I find another reader or three?”

      If you have good books, and you continuously find another reader or three, then you will eventually make money.

      Here’s a parting thought. The secret in the Legacy-publishing world that many people in the business don’t like to talk about is that a high percentage of the authors who become the most successful take their entire advances for their first several books and spend it all on promotion. Many add huge amounts of their own dollars.

      (James Patterson famously paid $40,000 for a TV commercial for Along Came A Spider, his first commercial book. And that was back when $40,000 was real money. Look at the result.)

      Many of those successful authors want people to visualize them living high off their grand advances because it adds to their glamour and cachet. But in reality, many of them make no money on their first many books because they pour it all back into the business.

      But of course, those authors investing everything back into the business find lots of readers and that can eventually lead to riches.

      So think long term and think of your writing as a business into which you will put substantial resources. Don’t worry about small short-term returns and go for a bigger long-term return.

      Good luck!


      • Ted Cross January 7, 2015 at 9:23 pm #

        Thank you for all that detail. You have an amazingly low cost doing your books that way. I use POD so far, so I have a much lower profit margin for each book, so I’d have to sell a lot more books just to break even. It’s certainly something I have in mind to try someday, though!

  20. Lynn Dean January 7, 2015 at 6:39 am #

    Really excellent post! Todd, you’ve given me a goldmine of ideas.

    For example, I’m intrigued by the percentage of paperback sales you make through festivals, book clubs, and local businesses featured in your stories. Especially since you live in a popular tourist area, I’d imagine lots of people make a local book part of their relaxation, read while others ski, or take a copy or two home as a keepsake.

    It got me thinking about possible outlets related to my own platform and stories. They’ll be different, of course, but I thank you for the inspiration to think outside the box. 🙂

    • Todd Borg January 7, 2015 at 3:03 pm #

      Glad to be of help, Lynn! Most writing careers begin with a strong local following and expand from there.

      I’m very happy if any of my verbiage gives you some ideas.

      Best Wishes!


  21. Cristine Eastin January 7, 2015 at 9:45 am #

    Todd, you couldn’t see it, but I jumped up and cheered after reading this post. Well, I jumped up in my head.

    I’ll be pushing “Publish” on my first novel by the end of the month, and I’m so excited to embark on this path. Guidance from people like you is critical to newbies like me.

    Cris Eastin

    • Todd Borg January 7, 2015 at 3:05 pm #

      Thanks, Cris! I’ll be cheering for you when you hit the Publish button!


  22. DK Walker January 7, 2015 at 5:53 pm #

    Molly I wanted to thank you for allowing Todd to guest blog for you. I find that the advice the both of you have shared is practical and most of all inspirational. Keep up the great work!

    • Molly Greene January 8, 2015 at 8:09 am #

      Thanks DK, my pleasure! You asked about Todd’s website address – click on the blue link “Todd Borg” in his bio and /or the blue link “I’ve blogged about this several times” and it will take you there. Thanks again!

    • Todd Borg January 8, 2015 at 5:17 pm #

      Hi DK,

      I’m glad that you find anything I’ve said useful! I appreciate your letting me know.

      Molly provides a great service!


  23. Dannie January 8, 2015 at 7:20 am #

    Thank you, Molly for bringing Todd to your site and Todd thank you for your honesty. To be successful an author has to write more than one book! If a series is to have any success at all the books must be a good read from the start and just as important they must be edited well from the very first book.

    Todd. You are so right that social media takes so much time it inhibits many writers. They spend all they quality time trying to keep up with this avenue that it hurts more than anything else in the writing process. I’m going to reblog this– yes, another social media thing–, but it is one way to reach out to friends that is so important to keep in touch with interesting people.

    I’ve also ‘bought’ your first book Todd, because as most know: reading is one of the biggest tools in a writers toolbox. Thank you.

    • Todd Borg January 8, 2015 at 5:22 pm #

      Thanks, Dannie!

      Yes, the number of books makes all the difference! Except for Margaret Mitchell and Lee Harper, authors need lots of books to make a career.

      The restaurant analogy is especially applicable to this aspect of writing. Nearly all restaurants need to have multiple entrees, and every one of them has to be pretty good if they want a customer to come back for more. And if they want a customer to post a great review, then the entree has to be great.

      Thanks very much for your support!


  24. Dannie January 8, 2015 at 7:30 am #

    Molly. I don’t see a reblog button on your great site, so I want to ask you if it is all right for me to show this article on my blog site? I also ask this of Todd. I enjoy your blog but don’t want to infringe without your permission

    • Molly Greene January 8, 2015 at 8:10 am #

      Sure Dannie, would love a re-post. Please just use the first few paragraphs (feel free to leave out my intro) and link to my blog to read the rest of the post. And thanks for your interest and support!

    • Todd Borg January 11, 2015 at 9:38 am #

      No problem, Dannie. Use whatever you like. I appreciate your interest!


  25. John Connell January 11, 2015 at 6:28 am #

    Outstanding advice Todd – cheers to you and your continued success!

    • Todd Borg January 11, 2015 at 9:38 am #

      Thanks, John!

  26. Chris Henderson January 13, 2015 at 7:45 am #

    Thank you for your honesty about results from festivals and book signings. I interview authors weekly on my own blog and most rarely want to discuss numbers except outside of print.

    You pinpoint the main issues why many writers don’t succeed. They fail to work the marketing aspect which starts with good editing and a quality cover that grabs the reader.

    • Molly Greene January 13, 2015 at 7:48 am #

      Thanks, Chris. Hugh Howey started the trend toward sharing numbers, and I think the benefit to other self-pubbers is huge. Thanks for stopping by!

    • Todd Borg January 14, 2015 at 12:46 pm #

      Hi Chris,

      Thanks for your comment. I’m glad to be of help.

      I often think that the cliche (90% of success is just showing up) applies in marketing as well as to writing. Those writers who succeed tend to be the ones who put their work out there over and over. They watch the results, tweak their approach, then put more work out there. Then repeat. It is that persistence that gives them the experience to help improve their work and how they present it to the world. And that continuous effort brings success.



  1. Working Authors | The Passive Voice | A Lawyer's Thoughts on Authors, Self-Publishing and Traditional Publishing - January 6, 2015

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