What Should Authors Blog About?

Today I’m answering questions from reader Annie Daylon.

Letters_OPMolly, I read your blog regularly and have recently participated in an online writing conference and, in one of the workshops, it was suggested that authors blog only about their own work: what inspires them, chapters from the book, short stories.

They said an author’s blog should read like s/he is standing in a book store, talking about her work. It was further suggested that, if a fiction author is blogging about writing, it should be in a separate blog. Your blogs are all about writing (thank you!), but do you blog separately for your [fiction] readers? Does blogging about writing help sell your novels? Have you considered blogging about your novels?

Hi Annie! Great questions. I’ll start with a little backstory: I started blogging in 2011, long before I had a book published or could even define my genre or what the heck I was doing. I couldn’t write about my books because they were nonexistent. But since I knew I’d need a website at some point, I jumped in.

In the early days my go-to posts were personal essays, but I soon found that “digging deep” week after week was draining. So I began to blog about where I was in the self-publishing process, and back then I was focused on firing up social media accounts and learning the mechanics of setting up a blog and writing posts. Those articles got a lot of attention because, frankly, about a million other authors were trying to learn what I was learning. Having said that, my recommendation is now and always has been, “don’t do what I did.”

In time, I collected a lot of that content into an ebook and added more information. Blog It! Was born. Blog It! paid the website costs, and it was well received. I don’t actually post much about blogging anymore, because my posts tend to reflected where I am in the process, and right now I’m all about book promotion.

Bottom line, blogs go through phases just like everything else.

Should authors blog only about their own work?

In my humble opinion – these are only my thoughts and I realize many different theories exist, which is probably tough for newbie writers – blogging exclusively about your books would get tiring and repetitive for the author and boring for the reader, especially if you only have a couple titles published. You’d run out of material fast, even if you covered all the possibilities – how you choose plots, locations, characters, and settings, where your books are sold, your genres and what the definition is of same. There’s a lot more, but if you’re posting once a week, in a year’s time you’ll have reached the bottom of the barrel.

I think posting only about you might eventually seem overly self-focused, like those conversations where the person you’re speaking with consistently turns the subject back to them. I remember once sharing news with someone that I’d just published my second book – I was so excited! – and their reply was, “Really? My next book is going to be about …”

Okaaaaaay. Whatever.

The exception, of course, is non-fiction authors. Their websites and content should revolve around the subject of their books. Sounds contradictory – since I’ve published a nonfiction book – but teaching other authors to blog is not my focus or goal for future success, selling my fiction is.

Note PaperWhy do we blog?

Authors gain from regular blogging for several reasons. For instance, Google approves when a website consistently adds content, and it will reward you with better rankings in search results. That means that when somebody is *looking* for you, your website will pop up sooner rather than later if you regularly add content. Blogging also shares our “voice,” giving potential readers insight into who you are, how you express yourself, your personality, and whether or not your books will also prove interesting. There are many more reasons, of course, as I noted in this post: Why Do We Blog?

What do readers want from an author’s website?

The truth is, I don’t believe readers want to hear about an author’s books all the time – and successful author Roni Loren agrees. The post is several years old but in my mind, it still applies: Six Things Readers Want From Your Author Website In a nutshell:

  • Exclusive content: special offers and goodies, giveaways, etc.
  • Your schedule for book signings, interviews, and appearances.
  • Recommended books by other authors.
  • Book News: Inside information about your books, updates on tours, reviews, and WIPs.
  • Your contact information for reader feedback.
  • Your social networking information.

If a fiction author blogs about craft or the industry, should it be in a separate blog?

Accck! I’d personally never recommend that an author maintain two blogs, because I am intimately familiar with how much time and effort it takes to maintain a single blog, just posting once a week. Do that for three years or so, and you will experience blog fatigue. Keeping up two separate blogs would be twice the work – and it ALL takes away from the time you have to write more fiction books.

Instead, my theory is to choose a handful – no more – of topic categories, and write posts on subjects that fit into each. Your writing process can be one of those categories. Jane Friedman writes about several blogging models for authors but my suggestion is not to choose just one model, but to combine them all. Example? Highlight other authors in your genre, share personal essays, chat about your books and all the topics that contribute to them, and finally, write about your writing process. Here’s what those categories might look like:

  • Featured authors and their books
  • Essays on life and living
  • About my books
  • On writing

If you need ideas for topics, types of posts, and categories, check out 101 Fabulous Blog Topic Ideas.

Does blogging about writing help sell your novels?

To clarify, I never blog about the craft of writing. Instead, I share what I’ve learned throughout the process of self-publishing, good and bad. Those subjects have attracted a lot of other authors, and that’s who follows my blog. But I’d also like to note two things:

  1. Nearly every successful author I know or follow blogs a bit for fellow authors. Anne Allen, Toby Neal, Lindsay Buroker, Elizabeth Spann Craig, Hugh Howey. I could go on and on.
  2. I wrote a blog post a long time ago, Writers Are Readers Who Write, Right? It still applies.

The secret for most fiction authors, I think, is not to blog exclusively about writing and/or your process. I know that a small percentage of authors who find my site and follow it for self-pubbing info also buy my books, because they tell me. But that’s not why I post every week. I blog – and will continue to – because authors tell me it helps them, and I hope to continue to add value.

Have I considered blogging about my novels?

Last but not least, at this point in my author career, I’m not concerned about blogging for my fiction readers. These folks find my website because they’ve already read one of my books. My goal going forward is to build my Reader’s Club email list and keep in touch with these “fan” type subscribers via a periodic newsletter. I don’t need or want fiction readers to subscribe to or follow my blog posts, I want them to subscribe to my email list. If one of my posts is pertinent to them, I can include it in the newsletter.

Something I’ve often thought about incorporating into my own posts (okay, yes, stealing) is Russell Blake’s fabulous call-to-action sign-off, which he includes in nearly all his self-publishing related posts. It amounts to, “buy my books.” I think it’s a great way to remind folks that we are authors, too, and as such would appreciate ALL our readers’ support. So, readers, if you enjoy my blog and would like to contribute to my livelihood, do me a huge favor and show your support by buying my books. Here’s my Amazon Author Page so you can see them all.

Mwah! Thank you so much!

Enjoy this article? Subscribe to my blog and you’ll never miss my weekly posts! Your email address will NOT be sold, shared, abused, or rented – that’s a promise. If you’re not already, please follow @mollygreene on Twitter! And last but not least, this original content by Molly Greene is copyright protected.



, , , , , ,

47 Responses to What Should Authors Blog About?

  1. Belinda Pollard February 16, 2015 at 1:51 pm #

    Happy President’s Day, Molly. We don’t have a president here in Oz so it’s not a holiday, and besides, it’s Tuesday morning, so I’m on deck. 😉

    I, too, find those instructions that Annie received overly prescriptive, and if I might be so cheeky as to say so, potentially a recipe for a dull blog. A bit me me me, if it was done badly. If you’re already famous, that style definitely might work, because readers are hanging on your every word. But for those of us not-yet-famous, a blog is for building a community of interest. How we do it seems to vary, but I reckon that’s the goal and building a community does require that we talk about and to other people once in a while. 😉

    I’ve done it all “the wrong way” myself, and muddled through. You and I started blogging about the same time, but you’ve been more consistent, so you’re ahead of me.

    I do in fact have two blogs, but that’s more because I want the freedom to cover some slightly more left-field topics on my “author blog” — talk about my dogs, my spiritual thoughts, my love of nature — whereas my main writing/publishing blog is more focused and on-topic. The main blog is (theoretically) weekly, and the author blog is monthly. I couldn’t do two weekly ones, or I’d never write a book or do the dishes.

    I had not been expecting my writing/publishing blog to have much impact when I published my novel, having done it all the “wrong way”. But do you know what? I’ve been caught by surprise. Several of the very best reviews I’ve received — and by very best I don’t just mean 5-star, I mean intelligent and insightful and well-constructed and useful in my marketing — have come from readers of my writing/publishing blog. They bought the book without being asked to, and wrote unsolicited reviews on Amazon and Goodreads and their own blogs. Wow.

    I’ll keep on learning and muddling through. Maybe in about 20 years I’ll be able to give a solid opinion on this whole blogging thing. 😉

    Thanks for the thought starters, Molly.

    • Molly Greene February 16, 2015 at 2:34 pm #

      Thanks Belinda, all your points are right-on, and you’re kind of an exception re: multiple blogs – one is your livelihood, so it makes sense to me that you might maintain two blogs. Even so, yikes! Lots of work. Thank you so much for your wonderful comment, you said it much better than I could.

  2. Barb February 16, 2015 at 2:16 pm #

    Hi Molly!
    Great post! I think you did a great job of answering your reader’s question. I agree that there is no right answer – that authors need to find their groove and go with it. The only thing that I stress with beginning authors is that ALL their social media should be a conversation – a dialogue, not a monologue. Even if no one comments on your blog, you should still be having a conversation of sorts – a sharing of information. If all you do is spout details you will quickly bore your audience. And before you say it – the non-fiction authors in the group need to show why they are a source of information, but also try to emphasize the conversation.

    My 2 cents!

    • Molly Greene February 16, 2015 at 2:36 pm #

      Hi Barb, thanks so much! I agree with everything you’ve said. I used to get great traffic with my “personal essay” posts, but over time it was just two wrenching to write them, that’s why i believe a mixture of post types is the way to go. And yes, nonfic authors need to convince us they know what they’re talking about, lol!

  3. Melissa Gill February 16, 2015 at 2:18 pm #

    Thanks a million Molly. I’m still struggling with this question. I have a so many ideas but nothing to make a consistent blog. I don’t think I could even begin to talk about my dull self even once a week for a month.

    I like your approach of having a small list of regular features. I think I’ll try that.

    • Molly Greene February 16, 2015 at 2:38 pm #

      Thanks, Melissa, so happy if it helps!

  4. Sue Coletta February 16, 2015 at 2:31 pm #

    Excellent advice, as usual. I was reading, holding my breath a little, hoping I got it right. And I did. Yay!

    • Molly Greene February 16, 2015 at 2:49 pm #

      Your blog is awesome, Sue – and so looking forward to having you as a guest here next week!

  5. Garry Rodgers February 16, 2015 at 2:48 pm #

    Hi Molly, Great post as usual.

    I’ve been blogging for a couple of years now and have increased frequency to two per week – a guest post on Wednesdays and something of my own on Saturdays. I guess that somewhat amounts to running two sites – in time consumption – but it’s paying off in social currency. I’ve met some tremendous people through blogging and the exposure really compounds by being invited to guest post for others. I can sure notice the increase in website traffic, mailing list subscriptions, and Twitter followers.

    Regarding Annie Daylon’s question about blogging solely about their own works, I’d think that’s a bad approach. For one thing it wouldn’t be long before you run short on material and secondly I think you’d come across as an egotistical boor. What’s working for me is that I use the tagline ‘Provoking Thoughts on Life, Death, and Writing’ which gives a pretty broad spectrum. I pass-on writing tips, views on sensitive/controversial subjects, and forensic stuff. I also aggressively promote other’s books, blogs, websites, and whatever goods they have.

    Besides really enjoying blogging and the folks I meet, I’m a big believer in generosity. What goes around, comes around and it’s definitely paying back.

    • Molly Greene February 16, 2015 at 3:10 pm #

      Well said Garry, and huge congratulations on your blogging success! I agree re: blogging solely about our own work, but you’ve said it much more succinctly than I: “you’d run short on material and you’d come across as an egotistical boor.” Best to put the spotlight elsewhere and just slip in info about yourself once in a while, and you’ve done a fine job of it.

      • Belinda Pollard February 16, 2015 at 4:14 pm #

        Haha, Garry. Here I was, trying to be tactful in my comment (“a bit me me me if it was done badly”), and you’ve just said it straight: egotistical boor. 😉

  6. Larry Brill February 16, 2015 at 2:59 pm #

    It seems every author and her dog is blogging about writing and/or the process these days. Getting anyone to read them is akin to finding shelf space for your self-published novel at B & N in a far away city. Next to nil.

    As authors, yes, I confess I am one of those published with great reviews but tepid sales, we are “sold” the idea that we MUST, absolutely, faithfully, endlessly blog to build our brands. The idea comes from people who are selling books or blogs about blogging or marketing for authors. And by literary publicists who do the same. Truth be told, you can write the best novel ever, the best blog ever and it may never catch on. It takes the same timing and luck (some times dumb luck) and persistence as it does to break out of the pack of authors clamoring for attention.

    So I think you have the right idea, Molly. Write where you are or what you’re thinking. Give it a great headline. People will either read it or they won’t.
    The same can be said for book trailers (Video production is my day job), they only help if you can drive people to the video, otherwise 99% are largely ignored.
    Kristen Lamb wrote an eBook recently about marketing for authors (Rise of the Machines: Human Authors in a Digital World), and her theory is to blog about anything BUT her work or the writing process. Maybe the issue of subject matter is somewhere in between.

    All this is my long-winded way of saying you write stories you love, so blog what you love and love the process. I will either read it or I won’t, but you have my undying admiration for the effort you put into it, and I hope you never stop. 🙂 .

    • Molly Greene February 16, 2015 at 3:06 pm #

      Thanks Larry, and I agree, lots of authors are writing about writing. I think the “my writing process: get up, make coffee, sit at the typewriter” kind of post should be put to bed – or taken out and shot – but there are soooo many other options. And I’ll say it again: There are many reasons to blog, not just brand-building. The act of blogging helps many authors home their writing skills, it enhances your Google stats, you can blog a book if you’re a non-fic author – or blog a series of personal essays and put them together into a book if you write fiction. I’ve always thought it a sound plan to have a goal around blogging that was “outside” selling books. Thank you so much for your thoughtful comment!

  7. A.K.Andrew February 16, 2015 at 4:09 pm #

    This is the best post Ive ever read on authors and their blogs. It’s so helpful & informative, and I really appreciated all the links too. It’s hard to find ones point of focus for a blog, and definitely trying to avoid burn out is a good issue to keep in mind too. Thanks so much Molly.

    • Molly Greene February 16, 2015 at 4:10 pm #

      My pleasure, AK! So happy if it helps.

  8. Danie Marie February 16, 2015 at 4:22 pm #

    Hi Molly,

    I’ve really taken a dive with my blog. First of all, I haven’t been regular with it of late. Second, while I’m a published author, my blog rarely includes what my novel/novels are about. I simply write what’s on my heart at the time. One thing I need to do is incorporate other authors, such as interviews and such. I haven’t done that … yet. But it’s something I want to do. I’m just not sure how to go about it. Any suggestions would be greatly appreciated. Thanks! Perhaps you could be my first. 🙂

    • Molly Greene February 16, 2015 at 4:33 pm #

      Haha! I don’t actually do interviews or guest post much anymore – although I do owe my friend Belinda a post which I have not yet made good on. Okay Danie here’s my two cents: Author interviews have also been a bit overdone, so you need to find a “fresh” way to present them. No more “what does your writing day look like?” Having said that, every single author reading this blog is a candidate – you can meet a million of us in Facebook groups and on Twitter, and/or in your genre on Amazon. Another thing you could do is share other books that you LOVE – we’re all always looking for a good read. Readers, who’d like to volunteer to be on Danie Marie’s blog?

  9. Anne R. Allen February 16, 2015 at 6:51 pm #

    I’ve often heard that advice that Annie got and I think it’s not useful. They’re telling authors to make their blog 100% commercials with no programming. 🙂 Nobody likes to get sales pitches all the time. Nobody will visit. (except maybe agents checking you out.)

    Your advice is spot on. Writers definitely shouldn’t have an “advice to authors” blog unless they have books to sell on that subject (as both of us do.)

    Most readers want a certain distance from authors. They want fine dining, not a tour of the kitchen. So lots of confessional stuff is off-putting. General interest stuff is better. I like your advice to use “all of the above”. Mixing it up keeps people interested.

    I always tell people–think of your blog like your own magazine. Like Oprah’s: full of interesting info your readers might like, with some advertising, but not all-ads-all-the-time.

    I have yet to start a newsletter for my readers, and I’ve been resisting it because I hate getting newsletters. But I think that more personal touch is probably better for readers.

    Thanks much for the shout-out for my blog!

    • Molly Greene February 17, 2015 at 7:56 am #

      Thanks, Anne! I love your advice “They want fine dining, not a tour of the kitchen.” So well put, and so true. As for the “newsletter” idea, it needs to be called something and think that’s just a name, if you know what I mean. My newsletter is a simple email – maybe quarterly, if that – to announce new releases, with a little more info thrown in.

  10. Susan Jennings February 17, 2015 at 4:25 am #

    Hi Molly
    Great post. I recently split my blogs, one for writers, which I use for promoting writers workshops and retreats as well as subjects related to the writing process. The content didn’t seem suitable for readers. i started a second blog for readers but I am finding it difficult to find suitable subjects without being repetitive. The result is my postings are sporadic, not a good thing.
    All this to say your article has given me some good ideas, thank you. Oh yes, I bought your book and it is very helpful.

    • Molly Greene February 17, 2015 at 8:04 am #

      Thank you Susan!! You’re right, and Belinda mentioned this earlier: If your goals for your livelihood include services that are specifically directed to authors, two blogs make sense, but it’s still hard to pull off!

  11. Michael Kelberer February 17, 2015 at 4:35 am #

    It’s interesting to me how unsettled the whole issue of blogging for fiction authors is. I think the core issue is how can we find and nurture our core readers?
    These days, the consensus seems to be that we need to reach them where they are and how they want to be reached. Some like blogs, others tweets, others newsletters.
    What I like about blogging is that it’s an efficient way to create content for all these venues.
    What content? is another question making the rounds recently. Again, I don’t think the situation is different for fiction writers than it is for Target Corp. Good content is what readers find helpful and/or entertaining. So endless blogging about writing (to mostly non-writers) or about your own books (boring) is probably not going to work. But blogging about your genre, books you like, issues your books cover, a few inside looks at your process, WIP interactive discussions (should Mary get married?), etc. probably will keep them interested.
    And, while you have their interest they’ll be more likely to buy your books and recommend them to others.

    • Molly Greene February 17, 2015 at 8:08 am #

      Yes, Michael, I agree, but many readers do NOT want a weekly email (blog post) from an author they’re interested in, they just want to hear about important things like new releases. SO, while you need to blog to keep your content fresh, you also need to offer a less-intense way for these readers to keep in touch. That means multiple lists.

  12. Thomas du Plessis February 17, 2015 at 4:59 am #

    Hi Molly,

    Thanks for this fantastic post! I guess whatever approach you have to your author blog, you have to remain true to yourself! That way, all your content will be so much stronger and you have a greater chance of success (however you decide to measure success…)


    • Molly Greene February 17, 2015 at 7:58 am #

      EXACTLY, Thomas – thank you so much!

  13. Annie Daylon February 17, 2015 at 5:47 am #

    Thank you, Molly, for your succinct response to my query. My path through the blogging world is evolving; mostly I share posts about the joy of reading and the journey of writing.
    There are great ideas here from you and all those who chose to weigh in, ideas which I will apply. My appreciation to all!

    • Molly Greene February 17, 2015 at 8:00 am #

      My pleasure, Annie, and I appreciate your emailed questions – gave me a great idea for a blog post!

  14. Heather FitzGerald February 17, 2015 at 6:20 am #

    THANK YOU! This is exactly the conclusion I have come to while setting up my book website and blog. After all the research and experts I’ve listened to about “platform” I’ve decided that term and strict adherence to it is for non-fiction writers. But whenever I broach the subject to said experts, they say it still applies to fiction authors as well.

    My book is about trolls, leprechauns, dragons etc. How long can I have a meaningful blog about those things? And do regular readers really want me to talk about myself and my book(s) week in and week out?

    And do YA readers really follow a blog? No, they are on social media (so I’m also doing that). Along the way, my blog has become a conglomeration of just what you said. It seems to be working even though I’m not sticking to a “platform.”

    Good to hear I’m on the right track and didn’t just miss some obvious way to make this work like the *experts* claim that it should!

    • Molly Greene February 17, 2015 at 8:02 am #

      You ARE on the right track, Heather, and I am sorry there’s so much conflicting info out there. The absolute BEST way is the way that makes sense to you, the way you can manage, the way your heart tells you to go. Best to you in all you do!

  15. Sheila Myers February 17, 2015 at 1:38 pm #

    Hello Molly – I enjoy your posts. I am not sure if I agree with this one entirely though. I have a website devoted to my research journey for my upcoming historical novel. I have had over 27k people visit my site in just under a year. And I have many people signing up for my email list. I think they are enjoying me blogging about the whole process: research, writing, discovery, travel, and editing.

    And they are not all writers. many are just fans of the topic.

    • Molly Greene February 17, 2015 at 1:55 pm #

      Hey Sheila, wonderful news – congratulations! I think there will always be exceptions, nothing I’ve said is written in stone. Some things will work for some and not for others, the trick is to find out what works for you!

  16. Stephanie Mason February 17, 2015 at 2:11 pm #

    As usual, you are the shining light in a very long dark tunnel! Thanks for your posts. I always enjoy them whether they are personal or process, or anything in between!

    • Molly Greene February 17, 2015 at 3:06 pm #

      Mwah! thank you so much – your lovely comment is why I do this. Best to you!

  17. Alejandro De La Garza February 17, 2015 at 9:11 pm #

    Blogging obviously is a form of writing, whether fiction or non-fiction or a combination of the two. As with any writing platform, bloggers need to find and develop their own niche or style. Also blogging, like self-publishing, essentially puts the power of the written word back into the hands of those who should have control over it: the writers. No longer do we have to send a letter to a newspaper’s editorial board or a short story to a magazine, hoping the recipients will like it enough to publish it without too much editing.

    Blogging can demonstrate an individual’s writing style, which could attract a certain fan base for larger projects. The difficulty, of course, lies in marketing yourself and being consistent. You also have to be unique. There are scores of blogs about food, for example. What makes one more appealing than another? The answer is purely subjective.

    I’m starting to use my own blog more for short stories and personal essays. There’s no magic route and no special formula for success. Bloggers just have to market themselves as much as possible and keep presenting quality work.

    • Garry Rodgers February 17, 2015 at 9:58 pm #

      Hello Alegendro, Excellent perspective! Real blogging is the true ‘voice’ of writers – no editing – just pure content – on interesting stuff. It’s then left to readers to judge if it’s worthy.

    • Molly Greene February 18, 2015 at 8:19 am #

      Thanks Alejandro – your comment perfectly describes just what we need to do. There is no magic bullet!

  18. Terry Tyler February 18, 2015 at 12:36 am #

    Very interesting post – I disagree with some of it, ha ha!!! But in the nicest possible way; I think your views are right too.

    I do have a separate blog for self-publishing – I would never write about the craft of writing itself because I don’t consider I am qualified to do so. The reason I have a separate blog is that if I write about it on my personal blog, it will bore the non-writers. There is a whole world out there – I rarely blog about my own books, except when a new release is imminent. I write about OTHER SUBJECTS – like, not books and authors. Not about me, either; like you, I’m not comfortable with writing personal stuff. The most viewed posts on my blog are about personal relationships – one is entitled ‘Love Truths’ (a series of soundbite sized advice and observations), and one is about how to mend a broken heart. Next most viewed are the funny ones, and the occasional self-pub advice one that I reblog from my other one. But that’s only because writers are ever-hungry for that blog post that will change their lives and turn their books into bestsellers!!!!!

    I write about relationship and domestic orientated stuff because my books are relationship orientated. At the side, there is a big picture of the cover of one of my books, plus a link to them… and that’s all. Oh, and I also have a new book review blog…

    A quick answer to your ‘what should authors blog about’ for me is: whatever you want to, as long as it is interesting and entertaining. And not just to other writers.

    • Molly Greene February 18, 2015 at 8:23 am #

      Thanks Terry, and I agree with you. I think if an author has the time, focus, and interest, multiple blogs are great. I could not do it, personally, or I’d never get anything else done – but that speaks to my productivity, and I know myself!

  19. CS Perryess February 20, 2015 at 12:29 pm #

    Great post — finding a blog niche can be a challenge for a fiction writer who agrees 100% the blog shouldn’t be about promoting his/her books. Since I’ve always loved etymologies & words in general, & they’re one of the tools writers use, I blog about words at Wordmonger – csperryess.blogspot.com – & (to my surprise) I’m enjoying the research my weekly posts require.

    • Molly Greene February 22, 2015 at 9:04 am #

      Thanks CS, and congrats on finding your niche!

  20. Lorna February 22, 2015 at 12:49 pm #

    Excellent post Molly, really enjoyed reading it, lots of good tips there. My first book was inspired by a blog post that became really popular and I occasionally try out ideas for books by writing a blog post on the topic and seeing if it gets much interaction.
    The blog is great for brand awareness and sales too. I’m a huge advocate of blogging for all kinds of businesses, including selling books 🙂

    • Molly Greene February 23, 2015 at 5:19 pm #

      Thanks, Lorna – and great idea re: trying out posts as pre-book topics to see if they attract interest. Best to you!

  21. Ian Martyn February 24, 2015 at 1:05 am #

    Thanks for this. I’ve also seen articles telling me I should be blogging about my books. I’ve been blogging weekly for over eighteen months, so I think that would be a) impossible and b) if it were possible very, very, boring. Like you I blog about where I am in the writing, publishing process as well as any topics that might be of science fiction interest (my genre). For me it’s about establishing a presence as a writer and if people value my blog/find it entertaining, then hopefully they will want to read my books

    • Molly Greene February 24, 2015 at 7:29 am #

      Exactly, Ian! Blogging is not a direct-sale tactic, and I think it’s best viewed as a long-term commitment and part of the business of being an author. Best of luck to you!

  22. Kendra March 18, 2015 at 7:49 am #

    Hi Molly,
    Thank you for another incredibly useful and informative blog post. As a new blogger I struggled to decide what my blog should be about. In the end I called it a ‘writer’s blog’ but my aim is to write about whatever is on my mind, as a writer, if that makes any sense? I will definitely keep this article in mind as I expand and develop my blog.
    Oh, and I like the suggestion to blog about books. I think I might just do that for my next post! So thank you to whoever mentioned this. 🙂

    • Molly Greene March 18, 2015 at 9:22 am #

      Our pleasure, Kendra, thanks so much for your lovely comment!

  23. Aileen Stewart May 25, 2015 at 8:17 am #

    The thought that an author should only blog about themselves and their own books is ludicrous at best. As Molly mentions, that would become boring and you would quickly run out of material. It would also be reminiscent of the constant spamming (buy my book) that occurs on Twitter.

    Blogs do go through phases and it took me a while to find my niche. When I did, I found that it was reviewing children’s books. The fact that I am a children’s author tends to lend credibility to my reviews.

    If truth be told, speakers at conferences, although considered experts in their field, are not the end all and be all of literature. They are considered experts merely because they have found an audience that agrees with them. There is no one size fits all so find your own niche and go with it.