The Easy Way To Price Match FREE On Amazon

by Molly Greene, @mollygreene

FREE_205_OpNote: This process has changed slightly. View the update here.

I once waited a month for Amazon to price match a book to free, sending daily encouragement by submitting the info via their input link, “Would you like to tell us about a lower price?

When it didn’t happen, I begged friends to help by clicking that link, as well. It still never happened. That’s when I gave up and joined KDP Select. For the past year, I’ve scheduled free promotions via my KDP dashboard, and that’s been that.

Months ago, though, author friends explained the easy way to do it. Argggh! I’ve been posting a lot about freebies lately, and several non-KDP Select authors have left comments on various posts wondering how to get books to go free on Amazon, so I thought I’d share the no-fuss, no-muss method.

The truth is, Amazon will gladly price match your book to free, and without a struggle. All you need to do is contact them through your KDP dashboard and ASK. Yes, one simple email will usually handle it. Price matching can happen as quickly as within 24 hours – but I’d give it a week. Here’s the straightforward, stress-free process my friends (and several other bloggers!) have shared.

  • Log in to Kindle Direct Publishing (KDP).
  • Click the “Help” tab in the upper right-hand corner.
  • Scroll down to the bottom left menu and click “Contact us.”
  • In the left menu, click “Pricing & Royalties.”
  • Then click “Price Matching.”
  • In your message, include the title and ASIN of the book, plus links to retail sites where it’s currently free: iTunes, Kobo, Smashwords, whatever. Tell them you’re running a free promotion and you need Amazon to price match.

Important note: A recent article on the Smashwords blog explains the “hard” way to get Amazon to price match, but it also adds – and this is important! – that your book MUST be set to 35% royalty on Amazon or you’ll get a slap on the hand.

That’s it, it’s that easy! If I’d known the process was actually that simple I might not have joined KDP Select, and if I ever decide to take my books out, at least I’ll know that scheduling promos won’t make me tear out my hair. Good luck!

Readers, have you struggled to get Amazon to price-match your titles to free? Leave a comment and share!

All original content by Molly Greene is copyright protected – did you enjoy the article? You can show your support by checking out Molly’s Amazon Author Page – and hey, buy a book while you’re there! Or, subscribe to this blog and you’ll never miss the weekly posts. Your email will NOT be sold, shared, abused, or rented – that’s a promise. If you’re not already, follow @mollygreene on Twitter. Mwah! Thank you so much.


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22 Responses to The Easy Way To Price Match FREE On Amazon

  1. Sue Coletta September 28, 2015 at 2:19 pm #

    Sorry, nothing to contribute, but I didn’t want to leave without leaving you some comment luv. Hope you’re having an awesome day!

    • Molly Greene September 28, 2015 at 2:31 pm #

      Bwaaaa ha ha! Thanks, Sue, right back atcha.

  2. Deborah Jay September 28, 2015 at 2:20 pm #

    So simple!
    Thanks for sharing this – I have a short story out that has been in KDP at 99c for its first 3 month, but I always planned to set it free as a taster for my series. The 3 months is nearly up, and I won’t be renewing, and now I know how to get it quickly set to free once it’s out there in the big wide world on the other platforms.
    Great stuff.

    • Molly Greene September 28, 2015 at 2:30 pm #

      Thanks Deborah – good luck with your series, and I’m thrilled if this helps!

  3. Belinda Pollard September 28, 2015 at 2:33 pm #

    You are a hero, Molly, and people will write songs about you.

    🙂 😀

    I’ve made my upcoming special 99c because this was all too hard. But now I’ll keep in mind that free is a possibility for later in the year.

    • Molly Greene September 28, 2015 at 2:41 pm #

      Hah! Thank goodness somebody smarter than me clued me in so I could pass it on 🙂

  4. Eduardo Suastegui September 28, 2015 at 2:34 pm #

    Yup. That’s how I do it. They respond fairly quickly, usually within 48 hours.

  5. Niccrr Carera September 28, 2015 at 3:47 pm #

    Do you have to have a book in KDP to have a KDP dashboard? (I’m with a small press and am translating your great ideas to my situation.)

    Thanks Molly.


    • Molly Greene September 28, 2015 at 3:51 pm #

      Hi, Nicci. KDP = Kindle Direct Publishing, which is Amazon. IF you have a book available for sale on Amazon, you have a KDP dashboard. If you self-published, you manage your KDP Dashboard. If your publisher uploaded and published the book on your behalf, they have control of it. Hope this helps!

      • Sue Coletta September 29, 2015 at 4:35 am #

        Mind if I add something here? We (trad pub) have control over our dashboard for everything except pricing. For instance, we can add book details, upload editorial reviews, check stats, ranks, add new books, connect Twitter and blog, events, that sort of thing. I “might” have a small addiction to tweaking it…daily. Hope this helps!

      • Niccrr Carera September 29, 2015 at 5:25 am #

        Hugely helpful. Thanks!!!

  6. Bette A. Stevens September 28, 2015 at 4:25 pm #

    Thanks, Molly! Sharing on Twitter. 🙂

  7. John Chapman September 28, 2015 at 4:47 pm #

    Three years ago, I found that Amazon took little notice of Smashwords when pricematching. They did take notice of iTunes, B&N and Kobo prices though.
    When I first made Immortality Gene free as a series starter book It took a month for to price match, 6 months for and over a year for The price at .com remained free but periodically and .ca would put it back to it’s ‘normal’ $3.99. Emails then had no effect and I discovered the best method was to ask people on Facebook to report the lower price. This happened about once a month so I even made a web page to tell them how to do this.
    Prices seem to have finally stabilised at ‘free’ now though and Amazon finally appear to take notice of emails requesting a pricematch.

    • Molly Greene September 28, 2015 at 5:14 pm #

      Thanks, John. Yes, Amazon used to be aggressively anti-free, but now their philosophy seems to have moved forward to a more helpful stance. I wonder if it has to do with the fact that free books help sell more of authors’ other tiles, which makes Amazon more money in the long run. Whatever the reason, it made life easier for us!

  8. Kim Wenzler September 29, 2015 at 4:29 am #

    Once again, thanks for this information Molly! I’ve only offered my first book free through KDP and now perhaps I’ll try it again.
    Have a great day!

    • Molly Greene September 29, 2015 at 7:20 am #

      My pleasure, Kim, good luck!

  9. Aya Walksfar September 29, 2015 at 11:57 am #

    Another helpful article. I’ve read the Smashwords one, but yours seems much easier. I have been following your KDP experiences as you blog them and your sharing has been very helpful in deciding the path I want to try out for my detective series. (I love your series, by the way! It’s “softer” than mine–mine is pretty “hard” in the subject matter and treatment). Have a great day!

    • Molly Greene September 29, 2015 at 1:47 pm #

      Thanks Aya! I think the email method can be much faster, and if/when I leave KDP Select I’ll be using it, too. If I’m not mistaken, your series has won some awards – congratulations!

  10. Dannie October 24, 2015 at 5:58 am #

    Thank you!