The NEW Easy Way To Go FREE On Amazon

by Molly Greene @mollygreene

LOON-150x_OptimizedJust a quick post to update a previous one. A while back I shared The Easy Way To Price Match FREE On Amazon. That process has changed slightly. Amazon – in their infinite wisdom – must have decided they’d made it too easy for authors to price match books to free. What?

So they removed the “price match” button from their “Contact us” menu.

I discovered this when I recently took Mark of the Loon free. No worries, the process still works. Here’s how you do it now:

  • Log in to Kindle Direct Publishing (KDP).
  • Click the “Help” tab in the upper right-hand corner.
  • On the left menu, scroll to the bottom and click “Contact us.”
  • Again, left menu, click “Getting Started.”
  • Then click “Pricing Your Book.” (One of the “Answers to common questions” options under this category is “what is price matching.” That link will take you to Amazon’s policy page.)
  • Under “ask your question here,” use the subject line: Price Matching. In the body of the message, include the title and ASIN of the book, plus links to retail sites where it is currently free: iTunes, Kobo, Smashwords, whatever. Tell them you’re running a free promo and you need Amazon to price match.

You’ll get an email from Amazon (as I did) that says something to this effect: Hello, Thanks for the pricing information. While we retain discretion over our retail prices, I’ve passed your feedback on for consideration. We’ll need a little time to look into this. No worries, Mark of the Loon was free within 24 hours.

That takes care of your title going free in the U.S. store. You’ll need to check to be sure it also goes free in, say, the UK and Canada. If not, send a follow-up email. Per Amazon, this is their policy:

“For us to consider matching prices in foreign markets, the website selling the book at a lower price must be based in the same country or region as the Kindle store where your book is sold. Should you want us to price match your book on the site for instance, you would need to send us a link to your book on a Canadian store selling it for less.”

If you have not read Loon yet, here’s your chance to read it free! You can download it from Amazon US NookKoboiTunesSmashwords. 

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44 Responses to The NEW Easy Way To Go FREE On Amazon

  1. Sue Coletta April 25, 2016 at 2:21 pm #

    Wow. I need to bookmark this page. Thanks, Molly!

  2. Molly Greene April 25, 2016 at 4:01 pm #

    My pleasure!

  3. Derek Smith April 26, 2016 at 2:10 am #

    That more or less worked for me, Molly, on for the first book in my Jack of All Trades series, but three weeks later the ebook still hasn’t gone free on I shall have to get back to them yet again.

    It seems to me that Amazon purposely give going permafree a long timetable, so that you can’t do out of KDP Select what is so easy to do in the program. Out of KDP Select you can’t offer a free promotion over say a day or two – as you can’t rely on the book being free when you want it to be. Amazon want to maintain the advantage for Select to keep authors in it.

    Best Wishes

    • Molly Greene April 26, 2016 at 7:26 am #

      Thanks, Derek. per your comment re: going free outside the U.S., here is Amazon’s response: “For us to consider matching prices on foreign markets, the website selling the book at a lower price must be based in the same country or region as the Kindle store where your book is sold. Should you want us to price match your book on the site for instance, you would need to send us a link to your book on a Canadian store selling it for less.”

      You need to send a follow-up email with links that show other platforms in the region are offering the book for free. Hope this helps!

  4. Frances Caballo April 26, 2016 at 8:45 am #


    I just tried getting my ebook price matched for free using this method. What I’ve done before is write a response to this question, which you can find beneath your book description: “Would you like to give feedback on images or tell us about a lower price?” Have you done the past? Curious as to what your experience might have been. It’s what Nick Stephenson recommends.

    This time, I’m trying it your way.

    Thanks for the info!

    • Molly Greene April 26, 2016 at 8:56 am #

      Hi Frances! Sending pricing feedback via the book sale page link is hit or miss. My first post on the subject addressed that – I enrolled half a dozen friends to help me price match once using the link and that process and it never happened. Nick talks about this method, as well, somewhere in his literature. Good luck! Tell me how it works!

      • Frances Caballo April 26, 2016 at 4:12 pm #

        Molly – I tried your method and Amazon/KDP said no. Here’s their exact response:

        “I understand that you would like for us to price match the price of your books listed on Smashwords and Kobo. Unfortunately, at this time we are not able to match the price for these websites. From time to time, we may match prices elsewhere online, including free promotions. However, we retain discretion over our retail prices and cannot offer a price match in this case.

        “For more details on pricing:

        “I understand that this is not the response you were hoping for and apologize for any inconvenience that this may cause.”

        So I guess Kobo and Smashwords don’t count. What does count, iBooks and Barnes & Noble? Do you know, Molly? Would love to hear from you!

        • Molly Greene April 26, 2016 at 6:11 pm #

          First time I’ve heard this. Could it be they’re pivoting in their position? It’s true that Kobo and Smashwords probably don’t represent major competition. Are you trying to price match to free? Are your books available on iTunes and B&N, Google Play?

          • Frances Caballo April 27, 2016 at 9:17 am #

            Molly – I told KDP/Amazon that my book was priced to free on Smashwords, Kobo, and iTunes. Perhaps Amazon doesn’t consider those retailers as competition? It’s an interesting process.

        • Molly Greene April 26, 2016 at 6:23 pm #

          …Francis, here’s an article from last June, a blogger referencing Nick Stephenson’s process – says he was flat our rejected first time he emailed Amazon to price match. Check it outt.

          • Frances Caballo April 27, 2016 at 9:17 am #

            Molly – Thanks so much for the link!

          • Frances Caballo April 27, 2016 at 9:27 am #

            Molly – Me again! I just read the post from Side Hustle Nation. It sounds as though the author just didn’t see the results that Nick Stephenson enjoyed in terms of email sign-ups. But if he averages 300 new signups a year, well, it may be worth it to him. I think I’ll give up the fight to have a book at permafree for now and select certain books — definitely not all of them — for KDP Select and run free promotions that way. It could be an easier way to accomplish all of this. It’s good to remember not to include any links to Amazon in a book so that iTunes doesn’t block it. The only Amazon link I had in my book was to encourage reviews but I’ll need to be more diligent and targeted about when to do that and when to leave it out. Good talking with you!

          • Molly Greene April 27, 2016 at 10:41 am #

            All paths lead to Rome 🙂 Good luck, great chatting with you!

  5. Jeff Cheney April 26, 2016 at 11:07 am #

    Thanks so much for the info. I always enjoy reading your blog.

    • Molly Greene April 26, 2016 at 11:17 am #

      Thanks so much, Jeff!

  6. Bill April 29, 2016 at 3:05 pm #

    Molly, I’ve tried having friends tell that they found the book for free (with a link) at Smashwords and it has never led to a price match. I am giving this method a try! Thank you!

    • Molly Greene April 29, 2016 at 3:45 pm #

      Hey, Bill! Amazon may not care if your book is only free at Smashwords. Nook is more important. You can go free on Barnes & Noble by publishing through D2D …. Draft to Digital. And that’s another blog post 🙂 GOOD LUCK!

      • Bill April 30, 2016 at 11:48 am #

        You were correct, Molly! I’ll try to upload to D2D!

        • Molly Greene April 30, 2016 at 12:02 pm #

          Try Google Play, as well. If you can’t go direct, you can publish free to Google Play thru StreetLib.

          • Bill April 30, 2016 at 12:15 pm #

            OK. Got the Short uploaded on D2D and submitted to all of their publishers (for $0.00). I’ll give StreetLib a try. Thank you, Molly!

          • Molly Greene April 30, 2016 at 2:13 pm #

            Keep in mind if it’s already ON Nook, you’ll need to unpublish the current version so D2D’s can go up. Fingers crossed, hope this helps!

  7. Bill April 30, 2016 at 2:51 pm #

    Oh. Well, it wasn’t. To this point, I’ve only pub’s on Amazon, earning money with their Select program. But I took this one off and will try this method to see if I can get it listed for free. Thank you for all of your help, Molly.

  8. SB James May 1, 2016 at 8:46 am #

    When Amazon first decided to make my first in series permafree, they would only make it free in the US and CA stores. Later on, once I bugged them to make it free in the UK store, they price matched there. Interesting that I might have to bug Amazon once more to get them to price match in the AU store, which, to me, is the only other Amazon store I really care about the price match. Maybe I will try emailing them and give them a link to Apple; Apple links and GP links bug them the most, everybody!

    • Molly Greene May 1, 2016 at 9:13 am #

      Hi SB and thanks for your comment! I bugged them and they took my title free in EVERY store, all at once, after US went free. Agreed, read recently that Amazon is worried about Google Play. So again, for authors who cannot publish direct to Google Play, StreetLib will distribute to them for you.

    • Bill May 1, 2016 at 10:18 am #

      I don’t understand how to get an Apple link to Amazon. I pub’d my book (for free) in the Apple store, but in order to find it, I must open iTunes. If I’m in iTunes, how does one get a link from there to send to Apple?

      • Molly Greene May 1, 2016 at 11:02 am #

        Good question, not so good answers, sorry. You can try Googling your book title “on iTunes” and see if Google will give you the link, or, you can unpublish and have D2D distribute to iTunes for you – D2D will send you the iTunes link when the book is live.

        • Bill May 4, 2016 at 9:44 am #

          That was it, Molly! I got the link from the D2D email advising me that it was in iBooks! Thank you for all of this!

          • Molly Greene May 4, 2016 at 11:34 am #

            Yaaaaay! Congrats, Bill, and I’m thrilled to have helped. Best of luck going forward!

  9. Catherine M Wilson May 1, 2016 at 12:33 pm #

    Apple has a link maker to reference your content there:

    • Molly Greene May 1, 2016 at 2:48 pm #

      OMG! That’s why I love this blog. THANK YOU Catherine, for you help! 🙂

    • Frances Caballo May 2, 2016 at 7:22 am #

      Catherine: This is such great info. Thanks!

    • L. Darby (Elldee) Gibbs July 7, 2016 at 8:32 am #

      Just what I was looking for. Thanks Catherine.

  10. Bill May 4, 2016 at 12:52 pm #

    It worked! I’ve been trying for a year to get a perma-free for an author friend, but only had the book on Smashwords which, apparently, cared nothing about. But this article and subsequent comments enabled me to get it on iTunes and Google Play (and others) that I guess are more important to I just checked and it’s listed as free. Thank you, again Molly and all contributors!

    • Frances Caballo May 4, 2016 at 1:26 pm #

      I think that’s awesome! I’ll have to try Google Play and iTunes next. Thanks for the feedback for the rest of us.

    • Molly Greene May 4, 2016 at 1:57 pm #

      That is so awesome, so happy for you! It’s a combination of the power of perseverance + the indie community. And Frances, just so you know – Amazon matched my title free without it being free on Google Play. It is free on iTunes. Go for iTunes first and see if it works. GOOD LUCK!!

  11. L. Darby (Elldee) Gibbs June 24, 2016 at 9:48 am #

    First off, great info here. Second, I took care of this yesterday, republishing my first in the series and emailing Amazon to set it to free. I added the needed information to prove it was free elsewhere and have already heard back! It should be free in the next day or two. Thank you, Molly. I had pulled the book off Amazon so I wouldn’t have it appearing with two different prices. Nice to have the whole series together again in one place (as well as elsewhere.)

    • Molly Greene June 28, 2016 at 7:15 am #

      YAAAAAAAAY! So happy to help!

      • L. Darby (Elldee) Gibbs June 29, 2016 at 6:25 am #

        Update: Just wanted to let you know that at this point, 5 days later (with a promised “2 days at most” from Amazon), I am still awaiting the price change. I just sent a second email regarding the delay and hope to hear soon why the change has not taken place in the time space they promised. I’ll keep you informed as it goes along. Rocks roll, but I guess I have to keep pushing until they actually reach the bottom of the hill.

        • L. Darby (Elldee) Gibbs July 1, 2016 at 4:55 pm #

          Update: Quick response came back and the issue was corrected. My first book in the series is now free on Amazon. Woohoo!


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