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10 Essential Website Housekeeping Tasks

Do you have a housekeeping ritual for your website? When was the last time you checked your site for potential problems? If you’re like most of us, the answers are no, and never. Typically, we ignore the backend until a problem arises. But just like regular maintenance on a house, your website – and your […]

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How To Build A Perfect Blog Post

I’m a formula person. Creating a standardized process that takes the speculation and confusion out of repetitive tasks works well for me. I also apply this theory to writing blog posts. Why? Because I’ve found if I build every post according to a sensible, pre-established format based on best practices, it cuts down on writing […]

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Guest Posting & Hosting Guest Bloggers: Strategy Or Time Suck?

Hosting guests on your blog – and guest posting on other blogs – is a great way to get your name out there in the blogosphere. But it works best if you create a plan and follow it. I’ll break down what I’ve heard and what I’ve done. Guest posting as a marketing strategy Sharing […]

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15 Must-Have Website Essentials

Your website is both a hub and a communication device. It performs important outreach for you, the owner. It represents your brand and acts as a marketing tool to “sell” you, your product or service, and to encourage visitors to share what they find there with others and come back for more. You don’t want […]

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How To Write A Click-Worthy Blog Title

Have you ever wondered why some blog posts draw more traffic that others, and why specific posts get more attention when you share them on social media? It could be as simple as the post’s headline or title, which is often the only thing people see (especially on Twitter) before they decide whether or not […]

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My Favorite Posts About Blogging

I’ve been blogging about blogging for a while now, and, sadly, some of my favorite posts on the subject just don’t get viewed as often as they deserve. So I compiled the best of the best as a reminder – just in case you missed them, and just in case you need a refresher! 101 […]

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