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How To Find Readers For Your Blog

When a self-published author blogs, the #1 goal is to build a site filled with content readers are going to love and relate to, which in turn will grow their subscriber base and gain fans for their books. The only glitch with this simplified theory is that before readers can subscribe, they have to find the blog. So especially in the start-up phase, authors [...]

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Should You Move Blog Subscribers To MailChimp?

My guests and I have blogged in the past about the benefits of using MailChimp to send a regular newsletter, but here’s another idea to consider: I recently moved my entire blog subscriber list to MailChimp and I’m glad I did. Before MailChimp, I depended on the multi-talented WordPress plugin JetPack to manage adds and [...]

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How To Open Widget Images In A New Window

Alas, as I mentioned in a recent post, WordPress does not provide a simple, direct option for a website to open a sidebar widget graphic/image in a new browser window. Why should you care? Well, if you are a blogger and/or a self-published author displaying book covers on your website with links to your Amazon sale [...]

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My Ten Biggest Blog Blunders EVER

Blog Blunder #1: No call to action! I was a shy blogger when I first started and I cringed at the thought of asking people to subscribe. I thought if they wanted to read what I had to say every week they would figure it out themselves. But then I realized that potential subscribers often [...]

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Blog It! The Author’s Guide To Building A Successful Online Brand

I had no idea what I was doing when I started my original, free WordPress blog in March 2011, at the beginning of my journey into self-publishing. One important thing I did know: I had a full-time day job and had to keep my “side-blog” from overwhelming my life. Why did I take on the [...]

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Why Do We Blog?

If you’re a blogger, chances are you’ve asked yourself that in a weak moment. Blogging has its challenges at all stages: In the beginning, we don’t know what to write about and don’t see a lot of return on our investment. Later, we’ve run out of topics ideas and may be disillusioned about all the [...]

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How To Use MailChimp – From Sign-Up To “Send!”

Jeri Walker-Bickett put together this comprehensive tutorial about using MailChimp, a popular newsletter/subscriber service that allows users to create their own email campaigns. Welcome, Jeri! I would like to thank Molly for inviting me to write this guest post on setting-up a MailChimp account. First of all her blog rocks, and secondly, she gave me [...]

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