15 Easy Ways To Increase Your Twitter Engagement

FollowMeOnTwitterIcon_OptimTwitter is a fabulous platform-building tool, when you do it right. And by now, everybody knows that “doing it right” means getting involved in a positive way with your tweeps. Twitter is not a good place for wallflowers, ranters, or the mean-spirited, but it’s the perfect venue for real, sincere conversation. If your one-on-one engagement on the site is low, it probably means that you aren’t going out of your way to join the discussion.

The truth is, Twitter doesn’t work well without direct communication with others. If you’re simply scheduling tweets to go out hour after hour, day after day, just pimping links to your blog (and your books, ackk!), you probably won’t have a lot of success attracting readers to either.

Here are several methods that will help increase your Twitter interaction:

  1. Seek out followers and talk to them! Approach active members of your online community – followers who support you by sharing your content –  and start a conversation. Extending a simple “thank you!” lets others know you notice and appreciate their efforts.
  2. Promote the people who engage with you. That means retweet their stuff. Again, another opportunity for you to say, “great article!” and for them to reply, “Thanks!” … and who knows where it will go from there? In a real show of support, you can even visit, read, leave comments, and tweet links to your followers’ blog posts.
  3. Add images to your tweets. According to studies, adding photos and videos to tweets provides an impressive boost in the number of retweets. And every retweet is what? An opportunity to start a conversation.
  4. Use hashtags. Social media expert Dan Zarella says, “Tweets that contain one or more hashtags are 55% more likely to be retweeted than tweets that do not.” You can also watch for positive, timely, pertinent hashtags that are trending and join in.
  5. More hashtags. Search hashtags, retweet tweets from the hashtag feed that might be of interest to your followers, and start a conversation with the original tweeter around the hashtag subject.
  6. Include links in your tweets. Studies show that tweets that include a link to an article have a much higher retweet rate than tweets that do not include links. Just be sure the link take followers to valuable content.
  7. Use bit.ly to shorten links. Again, Zarella’s research shows that link shorteners bit.ly, ow.ly, and is.gd were all more reweetable than tinyurl, with bit.ly leading the pack by a huge margin.
  8. Include the top 20 most retweetable words. Zarella analyzed millions of tweets and came up a list of twenty words (and short phrases) that get the most retweets. They are: you, twitter, please, retweet, post, blog, social, free, media, help, please retweet, great, social media, 10, follow, how to, top, blog post, check out, and new blog post. I personally never ask for retweets – but what do I know? Add them to your tweets!
  9. Use Tweriod to discover the best time of day to tweet live with your followers. After all, if you want to have a Twitter convo in real time, it might be best to start one when others are online.
  10. Tweet questions live to start a conversation. Short, easy-to-answer questions work best. What city do you live in? What’s your favorite book or movie? You get the idea.
  11. Keep your tweets short. Zarella  says that tweets between 100 – 115 characters get the most retweets. Short tweets leave room for people to RT your messages and add their own message to it.
  12. Vet and tweet links to content from all over the web that will add value to your followers. The most successful Twitter accounts are pros at regularly sharing curated content.
  13. Test out your tweets on retweetability.com. Trying to go viral? Paste your tweet into the box and this site will score your tweet and tell the percentage of tweets with that score that are retweeted. How cool is that?
  14. Join or host a Twitter chat. You can find them by searching “Twitter chats,” or check the Twitter chat schedule.
  15. Host a twitter party. Link here to find out how.

Oh, and if you need help or a refresher about building a following, check out my article Twitter Tips (not just) For Newbies.

Readers, what can you add? What have you done to increase your engagement on Twitter? Leave a comment and share!

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20 Responses to 15 Easy Ways To Increase Your Twitter Engagement

  1. Debbie Johansson June 10, 2014 at 2:47 am #

    Even though I’ve been on Twitter for a few years now, I’m still trying to figure out how it all works. Thanks for the helpful tips Molly.

    • Molly Greene June 10, 2014 at 7:19 am #

      Debbie, my pleasure! I’ve been on Twitter since 2011, and I’ve let my interaction drop – so this was a refresher for me, as well.

  2. Thom Reece June 10, 2014 at 8:53 am #

    … “so this was a refresher for me, as well.” …

    Yes, and for me too, Molly. Nice comprehensive article for the Twitter inclined.

    For me, the jury is still out on Twitter. I think the time/benefit ratio is too skewed to the time side to allow me to be able to use it effectively. There are a number of automated software tools which can help automate this process… but that creates a whole new set of complexity to the process, it seems to me.

    I have lots of readers that swear by Twitter for building platform so I will be sharing this article in today’s issue. Thanks again, for creating quality content.

    • Molly Greene June 10, 2014 at 9:08 am #

      Thanks so much, Thom! Twitter requires some time early on, but in my opinion it’s the best BLOG-building tool out there. Not good any more to drive book sales, those days are over. But drawing traffic to an author blog that posts good content, where potential readers can also see what you have for sale? Nothing better.

      • Thom Reece June 10, 2014 at 9:55 am #

        Good point on the use of Twitter as a Blog Building tool, Molly. The connection to building platform is clear and accurate.

        I have not gone the blogging route yet, but your book “Blog It” is on my buy list as I am now starting the planning process to launch one or more blogs.

        Do you use any of the automated management software for Twitter, Molly?


        • Molly Greene June 10, 2014 at 10:39 am #

          Start with a single blog is my best advice for now, Thom, navigate the learning curve first. As for automated Twitter software, I’m old school and I only use the free versions of several – hootsuite, justunfollow, etc.

  3. Lucy June 10, 2014 at 9:41 am #

    Great article. I struggle to find the time to invest in Twitter but it is definitely on my to do list. And yes, I’ll share this article.

    • Molly Greene June 10, 2014 at 10:42 am #

      Thanks so much, Lucy. Building a following on Twitter is easier if you understand Twitter’s rules early on and use a simple formula: Follow 25-50 new tweeps a day, wait two weeks or so and begin to unfollow those who haven’t followed you back at a rate fo about 25-50 per day, spend a little time interacting with others, vet and RT valuable content, don’t be aggressive about pushing your books. Best of luck to you!

  4. Connie Brentford June 10, 2014 at 11:08 am #

    All good tips, Molly. I happily live on Twitter. It’s my favorite social network for authors, and as you mentioned, you are encouraged to follow people you don’t know thereby increasing your blog and book readership. If you do that on Facebook you get put in FB jail. Ha! I use Hashtagify.me to find related hashtags and Twitonomy to find out the hashtags my influencers use the most.

    • Molly Greene June 10, 2014 at 11:50 am #

      Thanks, Connie! I just found and followed you on Twitter – and that is such a great point, that Twitter encourages us to seek out new friends. I’ve met the best people ever on the platform and my blog has grown wonderfully well as a result. Thanks for the hashtag site tips!

  5. Sandra Beckwith June 10, 2014 at 1:12 pm #

    Molly, this is a great article; I’m going to share it with my author networks. However, I can’t find a “follow me on Twitter” icon for you here — ironic, right?

    Thanks for the tips!

    Sandra Beckwith

    • Molly Greene June 10, 2014 at 2:06 pm #

      Ha! I was wondering when someone would notice that, Sandra. The call to action to “follow me on Twitter” is at the very bottom of the post. I used to have an official button on my blog but did away with it a while back and it hasn’t returned. Thank you so much for the share, by the way!

      • Sandra Beckwith June 11, 2014 at 8:06 am #

        Aha! I missed it — thanks for pointing that out. I was looking for permanent social network “connect with me!” icons elsewhere.

        You’re welcome on the shares — I love sharing good info! So thank YOU for providing it.

        : )


  6. Tom O'Connor June 11, 2014 at 1:13 am #

    Thanks Molly

    This is a big help , even though I still hav’nt got my head around how to use hash tags etc


    • Molly Greene June 11, 2014 at 7:59 am #

      Thanks Tom! Twitter takes a while, but you’ll feel comfortable with all of it soon enough.

  7. Terry Hueffed June 13, 2014 at 3:22 am #

    Thanks Molly, your the best! Love your blog especially the twitter help as I need all the help I can get on twitter. LOL

    • Molly Greene June 13, 2014 at 2:13 pm #

      Thank you so much Terry, and good luck!

  8. Anne R. Allen June 22, 2014 at 2:40 pm #

    I did NOT know about retweetablity.com. I will definitely check them out! Great resource. And great tips! Tweeting it, natch!

  9. Rcmleads January 3, 2015 at 2:58 pm #

    Great site and thanks for your help and sharing

    • Molly Greene January 4, 2015 at 8:10 am #

      Thank you so much, and welcome!