Top Ten Things I’ve Learned As An Indie Author

A practical, inspiring guest post by author Rob Guthrie: a great writer, a positive, supportive friend, and a smart man who knows his stuff. Here’s what he has to say about his self-publishing journey so far.

10. You are the boss. The traditional publishing route means you are kindly asked to get out of the driver’s seat and climb into the back. Nope, you don’t even get to ride shotgun (that’s your agent). After all, you’ve sold the rights to your book.

As an Indie, you are in charge. You want the heroine to die at the end because you believe it makes a much more profound novel? No problem. The cover scheme makes you proud and you want to keep it exactly as it is? You keep the cover. You believe that book needs every one of its one hundred and forty-thousand words? It does. It’s your book. Period. It releases when you say it does. The price is the price you set. Every penny goes to YOU.

You’re Tony F. Soprano, baby!

9. You are ALL the employees. Unless you are independently wealthy and plan to sink a LOT of money into your book before you ever see enough sales to recoup a fraction of the cash, you are also the following people in your business’s organizational chart:

Cover Designer (unless you pay for the service)
Editor (unless you pay for the service—and you SHOULD)
Proofreader (unless you pay for the service—and you SHOULD)
Social Marketing Expert (Yes, you need to learn a lot more than simply how to post photographs on Facebook and tweet about your lilies blooming early this year—assuming you have accounts on any of these networks in the first place!)
Board of Directors (YOU make decisions on price point, which printer to use, whether to join Amazon KDP Select or distribute the book beyond Amazon’s borders, how to advertise, how much to spend, what to say about your book, what not to say, etc.)
Statistician (YOU must analyze the numbers: which ads worked or didn’t work, and why; which cross-promotional campaigns succeeded and why; what level of tweeting is enough without becoming a spammer or, worse, white noise)
Miscellaneous (There are a lot of employees in an organization who don’t have a particular title, or who do many, many things beyond what their title implies. You are them and they are you.)

8. Everyone is your friend. The Indie collective of writers can be an outstanding group of supporters for your book. Remember, writers are also readers. You shouldn’t count on this group as a significant market for sales, but you will sell some of your books to other authors. The problem is, ninety percent of your Twitter followers and your Facebook friends and your LinkedIn contacts will be fellow writers. This is not always a bad thing.

Take advantage of cross-promotion. Cross-promotion is when you scratch one back (or several) and they scratch yours. This is one of your strongest tools. There are plenty of readers out there. The challenge is finding them, and you can benefit greatly from using your network of peers to help you spread the word (as long as you are willing to help them spread the word as well).

7. Not everyone is your friend. Okay, so that contradicts number eight, but you didn’t really believe everyone was your friend, did you? There are a few Indies of whom you should beware:
Willing to assist you as long as … the ratio of you assisting them is somewhere in the neighborhood of 50:1. Don’t laugh. They’re out there, and they are as good as any cult leader at gathering enough worker bees to push them to the top. You know what happens to worker bees, right?
Willing to assist you until … you succeed and they don’t. You see them in life, why would you think the Indie writing community is any different? They are in it for themselves, not out of any altruistic feelings or partnership goals. Keep your eyes open for the knife.
Flakes. They aren’t mean-spirited, just too busy to help out, so you do all the heavy lifting. We all flake sometimes: get too busy, overcommit. I’m talking about chronic flakes. Avoid working with them.

6. The mountain is so very high. Mount Everest. Inarguably the most difficult mountain in the world to summit. You can be the best mountaineer in existence, but so many of the conditions of success are completely out of your control. I saw a climb on television once where well-prepared, skilled climbers died for one inexcusable reason: a group of unseasoned climbers tried to summit that same day and clogged the way up and down. Everyone froze to death—experienced and inexperienced. Nothing could be done. The market grows exponentially every day—at least Everest remains the same elevation.

5. You will question yourself. It’s impossible not to. Why? Read number four.

4. You won’t succeed. Not at first. That’s a near absolute guarantee. It takes time, as do all good things. Patience in the book market is not a virtue, it’s a RAW NECESSITY.

3. You will question yourself again. Patience is tough. We are a society that needs instant gratification. Don’t. Need it, that is.

2. Sales do not equal success. Watched pots never boil. (Actually, they do, but by the time it happens you’ve already driven yourself insane and you’ll never know it.) Don’t watch your sales and rankings obsessively. Your success is not measured in such ways, no more than the worth of a castle is measured by the number of bricks you hold in your hand at one time.

1. You will succeed. You must believe in yourself, and that you’ll succeed; believe despite all other scary facts, poor advice, failures, faux successes, more failures, naysayers, friends who disappoint, talentless writers who miraculously succeed—focus on yourself and your own journey. If you have talent, and you work hard, and most importantly you persevere, you will succeed. No one knows when, least of all you.

Just do the work. Write, and write well.

Stay in the game.

About Rob Guthrie: R. S. Guthrie has been writing fiction for several years. Black Beast is the first in the series of Clan of MacAulay books featuring Denver detective Bobby Mac. L O S T is the second book in the popular Paranormal Mystery-Detective series and Guthrie is writing a third book that will close out the Clan of MacAulay trilogy (though it is not the final Detective Bobby Mac book).

The author finished his magnum opus—a Mystery/Thriller novel set against the backdrop of the contemporary West, entitled Dark Prairies. The story takes place in a fictional town in his home state of Wyoming and was published in 2012. A prerelease excerpt was featured in the June 2011 issue of New West magazine.

R.S. Guthrie currently lives in Colorado with his beautiful wife, Amy, three Australian Shepherds, and a Chihuahua who thinks she is a forty-pound Aussie. It is a widely known fact that the canines rule the Guthrie household.

Visit Rob’s website, his Facebook Fan Page, his Amazon Author Page, and follow him on Twitter!

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83 Responses to Top Ten Things I’ve Learned As An Indie Author

  1. Rolando August 20, 2012 at 4:30 pm #

    Thanks for the post Rob (and for having him here Molly). All the excitement regarding self-publishing makes it sound like if all you have to do to get sales is to put your book out there. As you write in #4, for the vast majority of authors it will take time and patience (for most of them a lot of both).

    • Molly Greene August 20, 2012 at 5:33 pm #

      So true, my friend. One foot in front of the other, eh?

    • Rob Guthrie August 22, 2012 at 7:09 am #

      Hi, Rolando. Yes, you are absolutely right; nothing could be further from the truth (as far as just putting it out there and waiting for sales). The funny thing is it transcends self- publishing. Just because a publisher puts out a book gives the unknown author no more exposure to the public (i.e. reader familiarity) than the self-published author AND the (unknown) traditionally published author is still responsible for 90-95% of the marketing, even with the bigger publishers. Thanks for reading and responding!

  2. Lorna Faith August 20, 2012 at 5:08 pm #

    Very encouraging post Rob…needed the reminder today:) Wondering about these questions re: Indie publishing as I’m doing edits/rewrites of my 1st novel now. These are helpful points!

    • Molly Greene August 20, 2012 at 5:30 pm #

      Hey Lorna, thanks for the read! I needed the encouragement too, and I’m grateful for the reminder that patience is key. Now if I could only summon some :-O

    • Rob Guthrie August 22, 2012 at 7:10 am #

      Hi, Lorna! I’m glad the post helped…I do wish you the best with the edits and rewrites. I guess no one every told us finishing a novel was easy, but it is then the really hard work begins! 😉

  3. LoriTheAuthor August 20, 2012 at 6:09 pm #

    Great article. Clearly, you’ve done this before! Speaking of networking, I’m keeping an eye out for like minded Quality Authors for networking, supporting one another, and potentially hooking up writing partners. If interested, please take a look at Facebook and search “Quality Authors” and join if interested. Thanks again for the great article!

    • Molly Greene August 21, 2012 at 10:17 am #

      Thank you Lori for inviting us!

    • Rob Guthrie August 22, 2012 at 7:16 am #

      Thank YOU for reading and commenting, Lori. You are absolutely doing the best thing you can as an Indie, and that is finding like-minded peers to exponentially increase your reach. After all, finding the readers should be #1 on all our lists! And thank you for the FB invite…I will look for the group. 🙂

  4. Tower Lowe August 20, 2012 at 6:45 pm #

    I think you are the greatest, Rob Guthrie. I enjoy being on Twitter with you and other indies, and I appreciate your positive attitude. This advice is so real to the experience. It is discouraging one minute and encouraging the next. Just when I think of giving up, I find out some promotion idea that isn’t that hard and that I haven’t tried yet. And, of course, I keep writing…


    • Molly Greene August 21, 2012 at 10:18 am #

      Rob Guthrie is the greatest, thanks so much for saying so!

    • Rob Guthrie August 22, 2012 at 7:14 am #

      Well I can honestly say that you made my day with this comment. Sorry it took me so long to follow up (I’ve been a bit preoccupied with some other matters and am finally getting back to the comments on this post). I truly do appreciate your kind remarks—when we write something like this, to help others, there is no greater joy than to find out we reached someone and/or that it helped them in some small (or big) way. I really appreciate you saying so, Tower!

  5. Christine Nolfi August 21, 2012 at 3:15 am #

    This post goes into my “keeper” file. A sweet, succinct essay on the writing life. Kudos, Rob.

    • Molly Greene August 21, 2012 at 10:17 am #

      mwah! love you, my sweet friend.

    • Rob Guthrie August 22, 2012 at 7:20 am #

      YOU, Christine, always give my downtrodden ego a nice boost! Thanks so much for reading and commenting. You know when we write these things we never really know if they will help or not. Knowing that good writers are out there reading, working, trudging along beside us and that somehow our words make a difference really renders it all worthwhile. Or at least some of it. 😉

  6. Karl Sprague August 21, 2012 at 3:40 am #

    Leave it to Molly Greene to identify / recruit / attract a talented guest blogger due to her amazing magnetism / karma / vibe, and Christine Nolfi to perfectly express her positive comment. I could conquer the world just by following you two women. Now I can scale the summit, thanks to Rob. Well done, Rob. Loved it.

    • Molly Greene August 21, 2012 at 6:42 am #

      Karl, want to know the secret re: how I get such great guests? I beg. That’s it. Thanks so much for your lovely comment!

  7. Dale Ivan Smith August 21, 2012 at 5:02 am #

    Thank you, Rob, for a great post, and thank you, Molly for hosting it! Excellent advice. As a new indie, #3-6 especially hit home. It really feels like scaling Everest, doubt and second guessing are always present. It’s also very exhilarating, just like scaling a mountain.

    • Molly Greene August 21, 2012 at 10:16 am #

      … and thank you, Dale, for the read and comment!

    • Rob Guthrie August 22, 2012 at 7:21 am #

      Thanks so much for reading and commenting, Dale. Trust me, there are times when I think scaling Everest would be easier. 😉

  8. Shannon Donnelly August 21, 2012 at 8:11 am #

    You could add “things never go quite as expected” — some books sell, some don’t. Some don’t sell and then they do. Some do great then taper off, then pick up again. It’s all such an amazing roller coaster ride.

    • Rob Guthrie August 22, 2012 at 7:22 am #

      Hi, Shannon. Yes, a roller coaster is yet another excellent comparison—particularly one we’ve never ridden before so we have no idea where the twists, turns, drops, climbs, darkness or light will hit us next. 🙂

  9. Jeri August 21, 2012 at 9:47 am #

    I just love how these types of posts always come along just when I need them! Thank you both for the encouraging words.

    • Molly Greene August 21, 2012 at 10:15 am #

      Jeri, we all need a virtual hug once in a while. Thanks so much for your generous support and best to you in your writing!

    • Rob Guthrie August 22, 2012 at 7:23 am #

      Thank YOU for taking the time to let us know that it helped, Jeri. I think more than anything each of us needs a pick-me-up once in a while (sometimes a LOT of whiles). 🙂

  10. karensdifferentcorners August 21, 2012 at 10:00 am #

    Very good advice Rob. #7 I’ve encountered personally. Another newbie writer would tweet 10 to 20 times a day, buy my book, read my book, etc. and I’d RT them, but after awhile it got old and I noticed that they never RT’d anyone else. Never an encouraging word for anyone, they were on the “It’s all about me” roller coaster of twitter, but I didn’t give up on them. They have slowed down on their “Me, me, me” tweets and have started tweeting and RTing others, they could still use a little help in their “Social” marketing skills, but…
    Thanks Molly for having Rob here today!

    • Rob Guthrie August 22, 2012 at 7:26 am #

      Boy, I commiserate with you on that one. I think for me that can be the most difficult thing–surviving the negativity or the selfishness that exists amongst our own peers. Then I think you have to look at it for what it is: just another tangent of life. We see it everywhere else, so we’ll see it here, in our writer world. It’s easy to say we should ignore it, or make the best of a bad situation, but that can sure be a big challenge! Thanks much for responding and sharing your experience. This way others know they aren’t alone. 🙂

  11. Pamela Beason August 21, 2012 at 10:17 am #

    Great post! I especially appreciated #9 – You are ALL the employees, and #6 – The mountain is so very high. So many indie authors have NO concept of what they’re getting into, then don’t do (or hire) all the employee jobs or realize it take a TON of work and commitment to scale that mountain, and then they wonder why they fail. As a hybrid (both indie and traditional pubbed) author, I have found that persistence is truly the key to success, so thanks for the words of hope as well as the dose of harsh reality.

    • Molly Greene August 21, 2012 at 1:13 pm #

      I agree, Pam, and I think perseverance may be what separates long-term self-pubbers from the folks looking for an easy gig. I better take lessons from Rob!

    • Rob Guthrie August 22, 2012 at 7:28 am #

      Hi, Pamela! Thank you for reading and responding with your own words. You are right, most have no idea what they’re in for! I always say “I thought writing the book was the hard part!”…:)

  12. Dean from Australia August 21, 2012 at 12:25 pm #

    Hands down, Rob is one of the sagest voices on the business of writing in this modern age. And, once again, he delivers down to earth, real advice that doesn’t treat you like a fool. I’ll always listen to what Rob has to say.

    • Molly Greene August 21, 2012 at 12:37 pm #

      …and it makes me look so smart for inviting him! Thanks for stopping by, Dean!

    • Rob Guthrie August 22, 2012 at 7:30 am #

      Dean, you, too, are always a boost. I can honestly say that you fall into the select, encouraging group of hard-working, talented, CARING writers that help ME keep forging ahead. So for that, I thank YOU! Cheers, my good friend down under.

  13. Laura Zera (@laurazera) August 21, 2012 at 4:52 pm #

    What I want to know is if you are all the employees (which is, like, 10 or 11), why doesn’t that make you eligible for a sweet group health plan?

    Thanks, Rob and Molly, for ANOTHER great post. (Oh geez, there goes Molly again, posting ANOTHER great post. She’s so predictable…)

    • Molly Greene August 22, 2012 at 7:24 am #

      I bet we could get together as authors and qualify for a group health plan — by jove you’re on to something! As for the great post, I’m good at begging fabulous people to share their thoughts on my blog. Like you. Thanks, Laura!

    • Rob Guthrie August 22, 2012 at 7:31 am #

      Amen, Laura. AAAAAAAAAAAMEN. :)))))

  14. Victoria Grefer August 22, 2012 at 9:02 am #

    this was a great post! thank for the reminders about why I chose to self-publish, and for the reminder as well not to worry about things being slow taking off. I’m just starting out and it’s easy to get disheartened!

    • Molly Greene August 22, 2012 at 10:48 am #

      Hey Vic! I think we all get discouraged from time to time. The trick is to focus on the goal. Will you please remind ME of that once in a while? It’s so great to be part of a community of writers who understand this mutual journey – like our own personal support group!

    • Rob Guthrie August 27, 2012 at 12:26 pm #

      I sure wished they paid for disappointment. I could write for FREE! Seriously, though, Victoria, it really is a long way to the end game and I believe wholeheartedly that those who stay in the race will win. 🙂

  15. Lauren @ Pure Text August 23, 2012 at 10:20 am #

    I was scared when I read, “You are ALL the employees,” because, yes, editors, proofreaders, and even designers are so important. But you redeemed yourself to me, lol, and I enjoyed your honest and useful list.

    • Molly Greene August 23, 2012 at 11:54 am #

      Lauren, your comment made me laugh. Don’t be afraid! We know we need beta readers, editors and proofers – but as self-pubbers it falls to us to find and pay them. And just so you know, Jan Marshall did the cover design for my book, Mark of the Loon. Thanks so much for stopping by!

    • Rob Guthrie August 27, 2012 at 12:27 pm #

      Well, Lauren, you don’t HAVE to be. You can (and should) pay an editor. Same with a proofreader. Most authors I know pay for the website and for cover designers. So depending on your situation, you don’t have to be ALL the employees (but you DO have to make all the decisions)! 😉

  16. Estevan Vega August 23, 2012 at 10:56 am #

    Good article. Mucho wisdom. What’s the deal with this patience thing? ha Writing is still fun, in spite of all the obstacles. Nothin like creating!

    • Rob Guthrie August 27, 2012 at 12:29 pm #

      Patience is my biggest challenge. EASILY. I’ve been at this marketing thing seriously for one year. ONE YEAR. It feels like a hundred! WHERE’S the mountain of success?? Yep, we have to be patient (but it sucks). 😉

  17. cindy August 24, 2012 at 3:47 pm #

    Loved this. There is great comfort in knowing that others share the same challenges. I don’t even use Twitter to market my books much anymore. Was not sure it did any good. I just think it’s fun:)

    • Molly Greene August 24, 2012 at 4:20 pm #

      Thanks Cindy, Rob’s the bomb. I also stopped tweeting much about my book, although I think August sales have been down across the board. Twitter is a blast and helps with traffic on my blog!!

    • Rob Guthrie August 27, 2012 at 12:31 pm #

      I have scaled way back marketing books on Twitter. I think it’s good in the beginning….let’s people (other writers, even) know you’re out there. But after a while I think it dilutes your message. I agree with Molly; it’s a great way to drive traffic to your blog.

  18. andy holloman August 25, 2012 at 10:44 am #

    great stuff above, thanks for posting molly and rob

    keep the good advice coming…

    • Rob Guthrie August 27, 2012 at 12:32 pm #

      Thanks, Andy. Have to keep in the trenches to learn some more, as you well know! 😉

  19. Cerise DeLand August 25, 2012 at 12:12 pm #

    Terrific post full of true things!

  20. Michelle Daly August 27, 2012 at 12:15 pm #

    Great post!

    When I was mainstream published I was part of a team – self publishing means I’m a team of one.

    • Molly Greene August 27, 2012 at 12:23 pm #

      That’s right! We wear all the hats and we sign all the checks. Hopefully we get all the proceeds as well!

      • Michelle Daly August 27, 2012 at 12:41 pm #

        And also have full control of our work. 🙂

    • Rob Guthrie August 27, 2012 at 12:35 pm #

      AND what a lot of writers don’t understand is that contracting with a publishing house doesn’t free you from all the marketing work. Yes, they’ll do up your book —edit, proofread, design a cover, but then it’s still on you i a big way to do the same marketing we all do! Thanks, Michelle! 🙂

  21. KayTheAuthor August 28, 2012 at 10:36 am #

    I love this

  22. seumas gallacher September 5, 2012 at 6:43 am #

    Wonderful piece, Rob, thanks for sharing it … like ol’ Winston Churchill said . ‘NEVER, NEVER, EVER GIVE UP !!!


  23. Kim Savage September 5, 2012 at 9:45 am #

    Thanks so much for this post. I am thankful that I have found this group. My self published novel, Cried Out, just launched today on Amazon and I was so excited and at the same time scared to death. I now know, thanks to you guys, that this is totally normal. LOL Only problem is–I’ve never cared much for roller coasters! This post is really beneficial and to the point. As for me, I think the only thing to do to keep from going crazy worrying over sales and reviews, ecetera, is to start writing a second novel.


    • Molly Greene September 5, 2012 at 10:10 am #

      Kim, thanks so very much for stopping by and for your lovely comment. It is scary and exciting all at the same time – and tons of work. Just keep writing!

  24. Marina Nguyen September 5, 2012 at 4:00 pm #

    Excellent advice. Totally agree, particularly the part about being patient. Indie publishing is a lifestyle and not a phase or hobby. It takes total commitment and a belief that you were born to do this. Best of luck everyone! – Marina Nguyen

    • R.S. Guthrie (@rsguthrie) September 6, 2012 at 11:39 am #

      Thanks, Marina! Patience for me is easily the biggest challenge. That and needing to feed the ego once in a while. 🙂

  25. Karleene Morrow, Author September 5, 2012 at 6:25 pm #

    Ah, Rob, another of your excellent shares. Good one! Thanks and especially for the encouragement. 97% of writers need that. The other 3% run with the likes of James Patterson – and (aarg) Sue Grafton. We need to know that we need to stick with it, success doesn’t come overnight except to a few – or as Dustin Hoffman supposedly said, It took me 10 years to become an overnight success. 🙂 Thanks, Rob.

    • R.S. Guthrie (@rsguthrie) September 6, 2012 at 11:41 am #

      Thank YOU, Karleene, Maybe for us it’s “the longest overnight I spent was the four years in Indie Hell”. 😉

  26. Gary Henson September 28, 2012 at 7:16 am #

    Great post! I am always happy to find positive, supportive indie writers that keep me motivated. And here I’ve found several!
    I’m trying not to surrend to the ‘watched pot’ syndrome by diving into the next book or series to create.
    Thanks again for the upbeat attitude.
    Keep writing!

    • Molly Greene September 28, 2012 at 7:19 am #

      Hey Gary, so glad you found us! Best to you on all your projects – and don’t be a stranger!

  27. Amanda Fanger September 29, 2012 at 7:50 am #

    Awesome post!! Thanks for sharing this.

    Number seven really hit me (about being a flake). I get really busy and I think I fall behind on social networking with other writers. It’s something I’m working on, but that term, Flake, just really hit me today.

    Thanks again!

    • Molly Greene September 29, 2012 at 11:58 am #

      Amanda!!! We’re all so busy that sometimes things slip between the cracks. Chin up, keep smiling, just do your best!

  28. Patricia Paris October 7, 2012 at 6:16 am #

    Thanks, Rob and Molly for a fabulous post. Rob, all of your top 10 really hit home, and you’ve provided excellent advice and perspective for all of us. I’ll be printing this one out for my hard copy file!

    • Molly Greene October 7, 2012 at 7:12 am #

      Thanks so much Patricia! Rob hit the mark for all of us on this one, especially the parts about patience … and wearing all the hats :-O

  29. Ryan Hunter October 31, 2012 at 7:09 am #

    Thanks for a great post! I’ve learned so much as an indie author, especially since I was previously published traditionally. One big one – you will be judged more harshly for typos and mistakes than big publishers in the finished work. So, polish, polish, polish.

    It’s hard, but it’s nice to have the creative and marketing control of your novel.

    • Molly Greene October 31, 2012 at 7:41 am #

      Ryan, it’s interesting to hear that readers don’t grouse about the typo or two we all see in a traditionally published book, but they seem to tally them up heartlessly in our self-published novels :-O Thanks for reminding us! So glad you stopped by.

  30. Aniruddha Sastikar November 3, 2012 at 7:42 am #

    Hi Molly! Hi Rob!

    Lot of learning for me in this. Saving it. Many thanks for inviting Rob and posting this.

  31. M.H. Vesseur March 15, 2013 at 2:39 pm #

    The term “raw necessity” sounds like a usable truth for self publishing authors. I may carve that one into a wooden board and hammer it against the wall. Lots of stuff that just needs to be done, most of it, I must say, is fun to do, but the amount of hours you need to invest are immense. It’s always good to have a denominator that makes you smile. “Raw necessities” is a good way to make me smile, while putting the pedal to the metal at the same time.

    • Molly Greene March 15, 2013 at 3:05 pm #

      So true! Few of us who start down the self-publishing path realize how huge the investment of time actually is – I know I didn’t. Thankfully people like Rob come along to give us a hand and make us smile at the same time.

  32. Marina Nguyen March 18, 2013 at 10:48 am #

    I think regarding point #9 “You are ALL the employees” it is important to note that just like at a traditional workplace, those fellow employees each has an agenda. They compete for the attention, focus and energy of their colleagues as they pursue their individual responsibilities. As a self-published author, one must learn to balance these competing interests so one is not neglected at the expense of the other. This balance can be difficult to maintain as we all have a preference for jobs we like to do and those we don’t. It takes discipline, for sure!

    • Molly Greene March 18, 2013 at 12:59 pm #

      …they also compete for resources. Such a wonderful comment Marina, thanks so much!

  33. Tara McTiernan March 22, 2013 at 8:51 am #

    Wow – just found this. All of the advice here is outstanding, but there was one part that brought tears to my eyes:

    1. You will succeed. You must believe in yourself, and that you’ll succeed; believe despite all other scary facts, poor advice, failures, faux successes, more failures, naysayers, friends who disappoint, talentless writers who miraculously succeed—focus on yourself and your own journey. If you have talent, and you work hard, and most importantly you persevere, you will succeed. No one knows when, least of all you.

    Just do the work. Write, and write well.

    Stay in the game.

    SO TRUE. It’s so hard to stay on track, to not be bogged down by negativity or poor luck or just dumb choices. Writing and writing well is the most important thing. Then publish, market, rinse, repeat. Love this so much, I’ve copied it and posted on my writing nook’s wall (with credit to you, of course) Thank you!

    • Molly Greene March 22, 2013 at 9:05 am #

      Hey Tara! Dumb choices are part of the deal – I’ve learned more by my mistakes than I have by the thigs I did “right” the first time. So happy you found this and were inspired by Rob’s words!

  34. Maranna April 23, 2013 at 6:03 pm #

    What to say? Thanks so much for sharing this Molly (and Rob)! As a new writer (well, that’s not actually true, but as a ‘let’s try one more time’ author) I am inspired to keep going now.

    I have to confess that I fell into the trap of daily checking of my books on kindle, after publishing, possibly due to having sold the princely sum of three books in the first few days – but hey, that’s where it still stands, so now………well I just don’t check.

    I love Rob’s assurance about succeeding. In the days when we all sent off parcels of work to publishing houses, there was nothing more devastating than to receive your work back some three weeks or so later. I called it ‘The Dear John’ response.
    Thanks so much for the sharing all of this. It’s invaluable. Have just forwarded it to my ‘Editor in Chief’ AKA, my husband! sorry Rob, at the moment he is both my editor and proofreader because he comes FREE!! Is success still possible??

  35. Jess Alter December 1, 2014 at 2:47 pm #

    I always appreciate when people in the industry tell it like it is. Writing is not for the faint of heart or anyone looking for a quick road to riches. Each of these ten lessons point to a single truth for an independent author: It’s not easier to go indie than it is to go the traditional publishing route. The paths are different, yet they are equally arduous.

    A wonderfully informative entry on going indie, Rob. Thank you, Molly, for bringing in such wonderful guest bloggers.

    • Molly Greene December 1, 2014 at 3:01 pm #

      Thank you so much, Jess, and my pleasure!

  36. Laina Turner January 6, 2015 at 1:11 pm #

    That is so true. All the points but especially the one about money. We are all worth much more than we make and shouldn’t measure our worth in book sales.


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