Sharing Is Critical To Your Blog’s Success

We were taught early on that the ability to share is an admirable social skill. Actually, the real message was that if we didn’t share, we got in trouble. Now that we’re adults (at least on some level), the lesson still applies. If you’re not actively promoting your blog by sharing each post, it will be detrimental to your success. You have to tell the world!

Here’s a general checklist for getting the word out about each post:woman - thumbs up

  1. Every time you publish a post, share the content across multiple social media platforms.
  2. Encourage subscribers and website visitors to share your articles with their social media accounts.
  3. Automate the process with one or more tools that feed blog post links into your social media streams.
  4. Support fellow bloggers (and be supported!) by sharing their great content.
  5. Make your blog easy to find by including the URL in all your social media profiles.

Post your content on social media sites
The most important step after you publish a new post is to share the link across multiple social media platforms. This step is a must. Every time you publish a post, share your content. More than once. Some platforms include a blurb and a thumbnail image from each post, some will not. Some can be automated, some cannot.

Your core social networks will probably be Google+, LinkedIn, Twitter, Facebook, and Pinterest. Many others can also draw traffic, so experiment. If you create video content, post to YouTube. Your blog’s page view stats will soon demonstrate which of your favorite sites are most effective at drawing readers to your website.

Establishing a following on a couple of these platforms will help grow your blog’s community of readers. For me, Twitter is the king for blog building, and I believe an active Twitter account is a must-have for most bloggers. For tips about growing your Twitter following, read my post Twitter Tips for Newbies.

Encourage readers to share your content across their social media accounts
Make it easy for subscribers and website visitors to share your content with their social media accounts. How? Include social media share buttons on every post and page. I’ve been on author’s websites where social media sharing buttons were not available, so no matter how much I loved the post, I couldn’t easily tweet it or post it on Facebook. “Easy” is the operative word. People are busy. If they have to get the link and create their own tweet or share, they may just write you off. Bottom line: Include easy-to-find share buttons on every post. In WordPress, it should be as simple as this:

  • Go to your website/blog dashboard.
  • Find Settings > Sharing.
  • Drag social media icons into the active box.
  • Add a call to action that asks readers to share your content, such as “Please share!”
  • Save your work, then visit a post to check the look.

Plugins are also available that will place eye-catching share buttons on your website. FYI, no need to include every social media icon in the universe (too much clutter!), simply include the ones you want your readers to use.

Automate your sharing process
Automate the sharing process with free tools that allow you to schedule both new and past post links to your social media streams. Automating shares will regulate the timing of your tweets and posts and allow you to simply interact with followers while you’re “live” on the platforms.

Third-party vendors make it easy to schedule automatic shares with links to new posts. Here are a few:

  1. Hootsuite is indispensable. I use it to schedule tweets and Facebook shares about each new post I publish, 4 times per day for four days following publication.
  2. Buffer is my current favorite free share tool. Buffer is like having an assistant. I installed it on Firefox, and it magically appears every time I click on a share link and gives me the option to add the share to my pre-determined Buffer schedule. I use it to tweet interesting, pertinent, content-rich blog posts. I’ll write more about Buffer sometime soon.
  3. Tweet Old Post is an awesome must-use WordPress plugin that automates tweets about past blog posts. Set it and forget it! Pertinent content shouldn’t be left to languish, it should be shared and re-shared.
  4. Triberr works for some people, and it’s great if you’re a new blogger just starting out. It’s designed for groups of bloggers, or “tribes,” to mutually share content. Many bloggers find it helpful to get the word out.

Sharing is caring! Share other bloggers’ content
No matter how you go about it, it’s critical to team up with and support other, like-minded bloggers. Mutual support via cross-promoting blogs will extend your reach, too. Triberr is one way, but there are others.

A few months after I’d started using Twitter, I emailed three writers and asked if they’d like to start a casual group to mutually tweet our blog posts. They agreed. It worked well, because we knew and appreciated the quality of each other’s posts, posted at about the same frequency, and were already mutually supportive on social media. We just took it to the next level by organizing our efforts.

You can gather your own team of blog buddies by cultivating pals who blog consistently and well. Your retweet crew can subscribe to one another’s blogs and share the content when a new post comes out, or you can use a private Facebook page to share links, or you can simply send group emails that contain prepared tweets and shares. Another option is to join an author’s group committed to supporting its members, such as Independent Authors Network (IAN).

Sync Amazon and Goodreads and add your blog URL to all social media profiles
Set up your Amazon Author Central and Goodreads pages to automatically pull in new blog posts. In addition, your profile/account on all social media sites that allow it should include your blog URL. Make your blog easy to find!

There’s a lot more you can do to get the word out about your blog, of course, but these are just the basics to promote each post.

Readers, what’s your favorite way to share your blog and new posts? What are your experiences with different social media sites you post to, and the traffic they draw? Leave a comment and share!

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Image by  Daniel Kulinski

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42 Responses to Sharing Is Critical To Your Blog’s Success

  1. teresa September 30, 2013 at 3:55 pm #

    I post all over the place including other blogs and after almost four years of blogging I have few followers on my website.

    • Molly Greene September 30, 2013 at 4:05 pm #

      Hey Teresa, I’m sure you mean you post links on other blogs when the blogger uses “commentluv” or invites you to post a link, right? Or maybe you mean you’re guest posting on other blogs? Either way, the blogs you guest and comment on need to be drawing the same target reader you’re interested in, and the same goes for social media shares. If you’re sharing a lot and not drawing traffic over time, my guess would be you need to focus your sharing efforts in a different place. If you’re drawing a lot of traffic and not many readers are returning and subscribing, your content may not be what your target reader is after. I hope this helps!

  2. Connie Rossini September 30, 2013 at 5:44 pm #

    I blog on Catholic spirituality and homeschooling. Pinterest gets me the most hits. I would never have even thought to use it, but when I guest posted on another blog, the blog owner pinned it. I couldn’t believe the number of hits I got! So now I’m implementing tips from Kim @ Your Writer Platform (thanks for introducing me to her blog!). I just started a new board related to a book I’m working on about a popular saint. It’s helping me spread the word among my target audience.

    Reddit also gets me a lot of hits, but there you have to be careful not to self-promote too much. I read that only 10% of your posts should be from your own material.

    • Molly Greene September 30, 2013 at 5:58 pm #

      Thanks, Connie. I use Pinterest a bit but will admit I’m a failure there – probably because I’m inconsistent. Lots of bloggers say great things about it, and it’s good for readers to hear of your success on that platform. I also use Reddit but I’m not sure the traffic from that site actually turns into regular readers. And as for Kim, she’s a smart lady with so much great information to share!

  3. Jon October 1, 2013 at 5:19 am #

    Molly thats one of the best blogging advice articles I’ve read so far and I’ve come across quite a few.

    Does your book expand on how to practically use these tools?

    • Molly Greene October 1, 2013 at 6:55 am #

      Thank you, Jon. Blog It! Covers the basics, and sharing is one of the topics included in it. I suggest you read the Amazon reviews and download the sample chapters to check out the content before you buy. And FYI, you don’t need a Kindle to read an Amazon ebook file. There are several free e-reader apps (Amazon offers one of them) that you can download for a computer or other device, such as an Ipad. Thank you so much for you interest and your comment!

  4. Shanondoah October 1, 2013 at 6:49 am #

    I don’t have a lot of followers but without a doubt joining relevant groups on Google+ and sharing there has increased my readership so much. Good luck everyone!

    • Molly Greene October 1, 2013 at 7:06 am #

      Thanks so much! I post to Google+ but haven’t spent a lot of time there. Sounds like another blog post!

  5. Mike Martinez October 1, 2013 at 7:32 am #

    Great post Molly. Sharing, and of course, when others share your post, is the key to expanding your audience. You have some very good suggestions here.

  6. cindy October 1, 2013 at 5:46 pm #

    Molly, that was so simple even I could do it! And I’m not good at following “simple” instructions most of the time. But this was great. Thanks!

    • Molly Greene October 1, 2013 at 5:52 pm #

      Hey Cindy, you know me! Simple. Practical. Just the basics, baby. So happy to help!

  7. Angie Smith October 1, 2013 at 10:28 pm #

    Great advice! I think getting yourself out there is one of the hardest parts about blogging. For years, it felt like I was the only one reading what I wrote. I definitely will have to give those 3rd party sites a try- I’ve never used any before.

    • Molly Greene October 2, 2013 at 8:57 am #

      Thanks, Angie. Yes, at first it feels like we’re blogging in a back hole, right? Build it, share it, and eventually readers will come.

  8. Laura Zera October 2, 2013 at 1:50 pm #

    I went looking for ‘Sharing’ under Settings, and it’s not there for me. I wonder if that’s because I use a plug-in called WP Socializer. I’m trying to look for where I fix the issue of my Twitter name not automatically appearing in the tweets people send from my blog page/post.

    • Molly Greene October 2, 2013 at 2:16 pm #

      Hi Laura! Hmmm. It could be “sharing” is someplace else on your theme’s dashboard. I don’t think a plugin can delete the sharing function of a theme, but I could be wrong (wouldn’t be the first time).

      As for Twitter handle in tweets, The Twitter share button in my “sharing” section can’t be edited to automatically add my Twitter handle, so I use a plugin called “Tweet This” that adds it each to share. So if you look at the end of my posts, you’ll see a little button that says “Tweet This” at the bottom.

    • Belinda Pollard October 2, 2013 at 8:06 pm #

      Laura, I also get quite a few of those, and I think it’s often people tweeting using Hootsuite’s Hootlet, or something like that, rather than the sharing button. I ended up adding my Twitter handle to my blog name, which overcomes the problem to a certain extent, but I’ve had a look and can’t for the life of me figure out where I did that now! *blushes at own cluelessness* I’ll keep looking and let you know.

      And that still doesn’t gather up them all, but I just try to remember to do a Twitter search for my URL every few days, so I can thank people who’ve shared me some other way. 🙂

      • Belinda Pollard October 2, 2013 at 9:35 pm #

        Found it! It’s under the All in One SEO Pack plugin options, for Post Title Format I have %post_title% | @Belinda_Pollard (so I guess that only helps if you’ve got the All in One SEO Pack plugin…)

        • Laura Zera October 8, 2013 at 4:31 pm #

          Oh, cool, thanks, Belinda. I’ve downloaded it, will play later. And/or will send a note to the creator of WordPress SEO, which is the one I’m using, to see if I can do it through that plug in. Something tells me I shouldn’t try running both plug-ins simultaneously or the American government might shut down or something. D’OH.

      • Laura Zera October 8, 2013 at 4:29 pm #

        Thanks, you guys. I’ll try using Tweet This in addition to WP Socializer, perhaps, or I may change my share buttons altogether. I wanted to change my permalink format so that it contains the post title instead of just page ID, but when I do that it wipes out all the sharing counts from all my old posts, so then it looks like no one has ever liked or shared anything of mine! 🙁 That all started from me reading the post you tweeted about that Jeff Bullas wrote about SEO, so I blame you, Molly! LOL! No, I don’t, I love you Molly. Thanks for always indirectly prodding me to keep refining my web site!

        • Molly Greene October 8, 2013 at 4:35 pm #

          Ha! I THINK you should be able to edit your permalinks individually as you’re prepping new posts, so going forward you can create links that reflect the post’s title. There should be an “edit link” thingy at the top of the new post dashboard. Make sense? Probably as much as anything else I’ve ever told you, right? (lol!)

          • Laura Zera October 8, 2013 at 5:42 pm #

            Hmm. When I try to edit the permalink on the most recent post or on a brand new post, it takes me to the page for changing the permalink structure across the board.

            I did figure out why I couldn’t see the Sharing under Settings, though — I didn’t have JetPack activated. It used to be, but somewhere along the way I must have turned it off.

            While we’re at it… I can’t figure out where to put the code for the Tweet This button. I ‘inspected your element’ (LOL!) on your page but that didn’t help. Do you remember where you put it?

          • Molly Greene October 9, 2013 at 8:25 am #

            Let’s move this to email!

  9. Susan October 3, 2013 at 8:52 am #

    Great post as usual! I share the heck out of EVERYTHING I write online. For me, it depends on the content, but StumbleUpon and Pinterest almost always give me the best results. Reddit can be good too, but the site can be a pain.

    I’m so glad you posted this! I just had to nix a partnership with someone who told me he thought social media sharing and buttons on our site looked “sleazy”. Sharing is critical to the success of any website. Thanks for sharing 😉

    • Molly Greene October 3, 2013 at 9:40 am #

      Thanks, Susan! … and what?? Sharing buttons look sleazy? Whoa, it’s 2013. Even my bank has sharing buttons on their home page now. You go, girl!

      • Susan October 3, 2013 at 9:58 am #

        Yes, I couldn’t figure that one out either. Thanks for the validation! 😀

  10. Norah October 4, 2013 at 4:20 am #

    Great advice as usually, Molly. Thank you. I love the constant reminders. I feel I’m starting to develop some understanding. Repetition helps a lot. Will have to search out the tweet old posts plug-in, have been doing it manually up til now. Each of your posts teaches me something new, and I love learning!

    • Molly Greene October 4, 2013 at 11:02 am #

      yaaaay! You can use the plugin “Tweetily” or “Tweet Old Posts,” they’re essentially the same.

  11. lenaheadey October 4, 2013 at 5:15 am #

    Yes you are right molly if we want people to come to our blog we have to share our blog on social networks.

  12. Daisy Coleman October 7, 2013 at 8:12 am #

    A very decent comprehensive article. As you touched on, we need to find out which social network platform works best for us. Different businesses / individuals find that different social platforms work best, there is not one formula for all. You need to give each a good go, and then when you work out which works best for your business, make sure you invest more time in it to really get the most from it. Automatic posts are a whole lot easier, it frees up a lot of time which can be spent elsewhere. Good luck all!

  13. D.G. Kaye October 7, 2013 at 6:18 pm #

    I agree, repetition does seem to drill things in, I learn lots here! 🙂

  14. Stephanie Mason October 15, 2013 at 5:35 pm #

    Molly, I love your posts! Everything you have to say or share is just what I need. Thanks so much for taking the time to post and for the amazing content!

    • Molly Greene October 15, 2013 at 6:17 pm #

      Wow, thank you so much for taking the time to tell me! I appreciate your lovely message more than I can say.

  15. Dawn Casey-Rowe October 18, 2013 at 8:10 pm #

    Thanks for this. I always share, but once. I pin and cross post, but never, tweeted more than once for example. I shall do that! Thank you.

    • Molly Greene October 19, 2013 at 2:42 pm #

      Hi Dawn – keep on tweeting out that good content!

  16. Bryan December 1, 2013 at 7:09 am #

    What a great article here.. Thank you so much for posting.

  17. The Not So Blonde Brain January 8, 2014 at 7:17 pm #

    Your post was helpful! Just shared it on Facebook. And asked my friends to share too so I can become the famous writer I am supposed to be -:)

  18. Debbie March 23, 2014 at 6:15 am #

    I am relatively new to blogging and now that I have a few posts on my blog I think it is time to expand my blog sharing sites past just that of Google+.

    I plan to join Twitter today and will look into Triberr too.

    Your post is offers great advice to newbie bloggers like me.

    • Molly Greene March 23, 2014 at 9:14 am #

      Hi Debbie! Congrats on the growth of your blog. In my opinion, Twitter is the #1 blog-growing tool around. But don’t forget about Facebook, Pinterest, Reddit, and Stumbleupon! Best to you in all you do.

  19. Debbie March 23, 2014 at 10:06 am #

    I literally just signed up to Twitter and have to find 5 people to follow!!….Feeling totally overwhelmed!…Need a break already….

    I am not keen on Facebook, but I did sign up for PinInterest when it first started, so I think it is time to reactivate that account.