We were taught early on that the ability to share is an admirable social skill. Actually, the real message was that if we didn’t share, we got in trouble. Now that we’re adults (at least on some level), the lesson still applies. If you’re not actively promoting your blog by sharing each post, it will be detrimental to your success. You have to tell the world!
- Every time you publish a post, share the content across multiple social media platforms.
- Encourage subscribers and website visitors to share your articles with their social media accounts.
- Automate the process with one or more tools that feed blog post links into your social media streams.
- Support fellow bloggers (and be supported!) by sharing their great content.
- Make your blog easy to find by including the URL in all your social media profiles.
Post your content on social media sites
The most important step after you publish a new post is to share the link across multiple social media platforms. This step is a must. Every time you publish a post, share your content. More than once. Some platforms include a blurb and a thumbnail image from each post, some will not. Some can be automated, some cannot.
Your core social networks will probably be Google+, LinkedIn, Twitter, Facebook, and Pinterest. Many others can also draw traffic, so experiment. If you create video content, post to YouTube. Your blog’s page view stats will soon demonstrate which of your favorite sites are most effective at drawing readers to your website.
Establishing a following on a couple of these platforms will help grow your blog’s community of readers. For me, Twitter is the king for blog building, and I believe an active Twitter account is a must-have for most bloggers. For tips about growing your Twitter following, read my post Twitter Tips for Newbies.
Encourage readers to share your content across their social media accounts
Make it easy for subscribers and website visitors to share your content with their social media accounts. How? Include social media share buttons on every post and page. I’ve been on author’s websites where social media sharing buttons were not available, so no matter how much I loved the post, I couldn’t easily tweet it or post it on Facebook. “Easy” is the operative word. People are busy. If they have to get the link and create their own tweet or share, they may just write you off. Bottom line: Include easy-to-find share buttons on every post. In WordPress, it should be as simple as this:
- Go to your website/blog dashboard.
- Find Settings > Sharing.
- Drag social media icons into the active box.
- Add a call to action that asks readers to share your content, such as “Please share!”
- Save your work, then visit a post to check the look.
Plugins are also available that will place eye-catching share buttons on your website. FYI, no need to include every social media icon in the universe (too much clutter!), simply include the ones you want your readers to use.
Automate your sharing process
Automate the sharing process with free tools that allow you to schedule both new and past post links to your social media streams. Automating shares will regulate the timing of your tweets and posts and allow you to simply interact with followers while you’re “live” on the platforms.
Third-party vendors make it easy to schedule automatic shares with links to new posts. Here are a few:
- Hootsuite is indispensable. I use it to schedule tweets and Facebook shares about each new post I publish, 4 times per day for four days following publication.
- Buffer is my current favorite free share tool. Buffer is like having an assistant. I installed it on Firefox, and it magically appears every time I click on a share link and gives me the option to add the share to my pre-determined Buffer schedule. I use it to tweet interesting, pertinent, content-rich blog posts. I’ll write more about Buffer sometime soon.
- Tweet Old Post is an awesome must-use WordPress plugin that automates tweets about past blog posts. Set it and forget it! Pertinent content shouldn’t be left to languish, it should be shared and re-shared.
- Triberr works for some people, and it’s great if you’re a new blogger just starting out. It’s designed for groups of bloggers, or “tribes,” to mutually share content. Many bloggers find it helpful to get the word out.
Sharing is caring! Share other bloggers’ content
No matter how you go about it, it’s critical to team up with and support other, like-minded bloggers. Mutual support via cross-promoting blogs will extend your reach, too. Triberr is one way, but there are others.
A few months after I’d started using Twitter, I emailed three writers and asked if they’d like to start a casual group to mutually tweet our blog posts. They agreed. It worked well, because we knew and appreciated the quality of each other’s posts, posted at about the same frequency, and were already mutually supportive on social media. We just took it to the next level by organizing our efforts.
You can gather your own team of blog buddies by cultivating pals who blog consistently and well. Your retweet crew can subscribe to one another’s blogs and share the content when a new post comes out, or you can use a private Facebook page to share links, or you can simply send group emails that contain prepared tweets and shares. Another option is to join an author’s group committed to supporting its members, such as Independent Authors Network (IAN).
Sync Amazon and Goodreads and add your blog URL to all social media profiles
Set up your Amazon Author Central and Goodreads pages to automatically pull in new blog posts. In addition, your profile/account on all social media sites that allow it should include your blog URL. Make your blog easy to find!
There’s a lot more you can do to get the word out about your blog, of course, but these are just the basics to promote each post.
Readers, what’s your favorite way to share your blog and new posts? What are your experiences with different social media sites you post to, and the traffic they draw? Leave a comment and share!
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Image by Daniel Kulinski