Just a quick note today about “book marketing,” two words that are constantly on authors’ minds and filter into nearly every conversation we have with our colleagues and peers. And typically, those discussions revolve around “how to sell more” and “the latest, greatest book promo vehicles.”
I just want to remind you not to forget about your website.
Before you set up shop on every book discoverability site – and dozens are opening up – pimp out your own ride first. That means be sure you have a page for all your books on your website. Make the pages include an excerpt or two that aren’t available in the first three chaps (which are downloadable from Amazon), and include a few blurbs from posted reviews. Maybe include downloadable book club questions, or character pictures and profiles.
As a blog coach, one thing I always advise my clients is to have a single website that’s chock full of valuable – and fun, and interesting – content, add share buttons that are easy to find and use, then drive your social media traffic there, to those posts and pages. One place. A single home that houses all your “stuff.” Other than your Amazon Author page, think carefully before you direct potential readers to third-party sites to view your books. It will build their website traffic, but it might dilute yours.
And yes, I am chronically late to the party. I just recently set up individual book pages for my Gen Delacourt Mysteries, and I still have work to do – you can view them all by checking under the top menu tab, “Gen Delacourt Mysteries.” And please leave a comment and share all the different kinds of goodies you post on your websites’ book pages, because I need more ideas!
Now let’s go sell some books!
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