Pimp Out Your Own Ride

Classic-Car_OpJust a quick note today about “book marketing,” two words that are constantly on authors’ minds and filter into nearly every conversation we have with our colleagues and peers. And typically, those discussions revolve around “how to sell more” and “the latest, greatest book promo vehicles.”

I just want to remind you not to forget about your website.

Before you set up shop on every book discoverability site – and dozens are opening up – pimp out your own ride first. That means be sure you have a page for all your books on your website. Make the pages include an excerpt or two that aren’t available in the first three chaps (which are downloadable from Amazon), and include a few blurbs from posted reviews. Maybe include downloadable book club questions, or character pictures and profiles.

As a blog coach, one thing I always advise my clients is to have a single website that’s chock full of valuable – and fun, and interesting – content, add share buttons that are easy to find and use, then drive your social media traffic there, to those posts and pages. One place. A single home that houses all your “stuff.” Other than your Amazon Author page, think carefully before you direct potential readers to third-party sites to view your books. It will build their website traffic, but it might dilute yours.

And yes, I am chronically late to the party. I just recently set up individual book pages for my Gen Delacourt Mysteries, and I still have work to do – you can view them all by checking under the top menu tab, “Gen Delacourt Mysteries.” And please leave a comment and share all the different kinds of goodies you post on your websites’ book pages, because I need more ideas!

Now let’s go sell some books!

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16 Responses to Pimp Out Your Own Ride

  1. Belinda Pollard October 20, 2014 at 3:24 pm #

    So important, Molly. We worry about every other site in the known universe, and neglect our own little piece of internet real estate, which is the only one we can actually control.

    • Molly Greene October 20, 2014 at 3:24 pm #

      Yes, Belinda, and I am one of the worst offenders!

  2. John Chapman October 20, 2014 at 4:26 pm #

    Don’t worry about being late to the party. I’m an ex-web developer and still haven’t got round to the separate pages bit for my book website!

    • Molly Greene October 20, 2014 at 4:37 pm #

      Hah! Okay, John, then I don’t feel so bad!

  3. Julie Musil October 20, 2014 at 7:14 pm #

    Great advice, Molly. I recently revamped my website. Now I’m proud to send people to that one hub. It works well because the one site is what I printed on my bookmarks. There are links to all social media there, which makes it clean.

    • Molly Greene October 21, 2014 at 7:12 am #

      Julie – that sounds great, and what a super idea to print your header image on a bookmark. Talk about author branding. Congratulations!

  4. Aya Walksfar October 20, 2014 at 9:16 pm #

    Always a useful post, and appreciated. Have a great week!

    • Molly Greene October 21, 2014 at 7:12 am #

      Aya, thank you so much and the same to you!

  5. MM Jaye October 21, 2014 at 1:27 am #

    Great page, Molly! I’ve been thinking about creating a blog page dedicated to my upcoming book with excerpts and photos I took this summer on the island featured in the book. Seeing you go there was the boost I needed.

    Greetings from Greece!

    Maria (MM Jaye)

    • Molly Greene October 21, 2014 at 7:14 am #

      Thanks Maria, and … readers should love the photos – great to blog about, too. Best on your upcoming release!!

  6. Michael Kelberer October 21, 2014 at 6:13 am #

    Best thing about having your own “ride” (vs relying on third parties) is that you can present yourself exactly as you wish – no restrictions on what you can say/sell, no format restrictions, no length restrictions, and best of all, no chance that THEY will change all the rules…

    • Molly Greene October 21, 2014 at 7:15 am #

      Michael, exactly – and no additional charges 😉

  7. Barb October 21, 2014 at 7:48 am #

    Excellent post Molly! Good advice as always!


    • Molly Greene October 21, 2014 at 8:26 am #

      Thank you so much, Barb. And thank you, WordPress guru, for helping me figure it out!

  8. Helen Hanson October 22, 2014 at 10:50 am #

    Molly, great stuff! And your pages look great. I need to create pages for my books. I’m thinking white fur and red feathers 🙂

    • Molly Greene October 22, 2014 at 6:35 pm #

      Hahaha! I might have to jazz up mine too, eventually – right now bare bones will have to do. Can’t wait to see yours!