I’ve said it before and I’ll say it again: In my opinion, Twitter is hands-down the best blog-building tool out there, and every blogger should use it. Yes, it means you have to learn a new “thing,” and it’s best to create and follow a strategy to ease the learning curve and maximize your efforts. Check out my Twitter Tips post if you need a guide or a refresher.
Find your Twitter tribe
One of the Twitter strategies I share with my Blog Coach clients is to search out and support like-minded bloggers who are active on Twitter. This group will become your “tribe.” The goal is to find a handful of bloggers who have a more or less similar status to yours: a couple thousand Twitter followers and in the process of establishing and “maturing” their blogs, with content that will complement your own in some way, meaning similar or complementary topics. Find good writers who deserve and will welcome your support.
Again: Ideally, this group will 1) be actively growing their Twitter accounts, 2) post quality content on their blogs that will interest your own followers, and 3) will notice your support and – hopefully – reciprocate.
These are your “tribe” members – you don’t have to tell them that, of course, and you won’t ask them to help you or announce they’ve been chosen (sounds arrogant!). You show them by reading their posts, commenting when you can, and sharing links and blurbs across your social media platforms. They need to feel the same way about your blog, and if they do, they’ll demonstrate by supporting you, too. Give them time to notice you (a month or so?) If they don’t, you can still help them, but continue the search for bloggers who understand the power of mutual support and are willing to help you, too.
So where do Twitter lists come in?
Use Twitter lists to support your community
Wherever you are in your Twitter plan, once you have a few hundred Twitter followers you’ll find it difficult to “see” any individual’s tweets in your feed. That’s how it works: More followers = a better chance to grow traffic to your blog, and at the same time it makes it more difficult to track and support others.
Creating and monitoring Twitter lists is a great way to keep tabs on the (smaller) group of people you want to consistently support with retweets – especially of their blog posts, but also (once in a while) their book promos, links to pertinent posts they tweet for others, etc.
When you create a list and add a handful of people to it, you will see all their tweets – and only their tweets – each time you review that list, and you can RT right from the list itself. Here’s a link to Twitter’s help center and an article that describes how to create and add to Twitter lists and how to use them. FYI, it’s a great sign when others add your handle to their lists – they want to keep closer track of you. That’s exactly what you want.
That brings us to … guest posts and interviews
Now to an off-topic subject: guest posts and interviews. Ideally, everything you do marketing-wise will mesh. For example, consider inviting “tribe” members to guest post or be the subject of an interview on your blog.
The goal is to invite guests and interviewees who have readers that will follow them to your blog. Vet them, check the popularity of their books and blogs, and if they have a positive rep and an established platform, invite ‘em on over to your place for a chat. This is another way to increase your own readership and subscribers.
Once you find a good candidate for a blog interview, check out their credentials and their blog’s Alexa rating to see if they have a solid following. If so, Eureka!
Traffic increases slowly at first. The more Twitter followers you have and the more followers who RT your blog links, the faster your traffic will grow. You might also include the hashtag #MondayBlogs in your Monday tweets. It’s a group share tactic that should gain you more RTs – you’ll also need to RT some of the people using the hashtag; it’s a “swap” tweets format. Check it out! For more info about Twitter hashtags, link here.
Triberr vs. Twitter lists
Tribe is a term I borrowed from Triberr, a platform designed for bloggers to form groups and RT each others’ blog post links. I believe this platform works best when you vet bloggers and form your own group, or check out a small, established group and vet their blogs and posts prior to joining. The idea is to be familiar with the folks in your Triberr group so you know the quality and frequency of their posts. You’re building trust with your Twitter followers, right? So you don’t want to be tweeting out a bunch of useless drivel.
I tried Triberr years ago and experienced a bit of the politics that can come with group membership. Eventually I decided it was more efficient for me to decide exactly who I wanted to support via RTs by pre-vetting their blogs, then use Twitter lists to watch for new posts and support my unofficial tribe members via tweets, Facebook, and other social media posts. Um, you can also subscribe to their blogs – the ultimate support.
Readers, what’s your favorite tool? What do you rely on to manage your personal tribes and support other bloggers? Please leave a comment and share!
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