How To Stage A Comeback: An Update

by Benjamin Wallace, Professional Author

BenWallaceA couple of months ago Molly let me share with you my plans on staging a comeback as an author. Now, I’m back to share what updates I can just to see how full of it I was.

First let’s look at what I did in each phase:

Phase One: Recognizing My Mistakes – CHECK

This was important, but I’ve covered it before. Let’s not make me relive it.

Phase Two: Control What I Can – CHECK

We are in control of our websites, mailing lists and, of course, the books we write.

I redesigned my website and focused on gaining subscribers. At first I thought that just meant for my mailing list but there was a surprise waiting for me. I’ll get to that in a minute.

Phase Three: Write More Books More Often – CHECK

Mechanical-Menace_OPSince my first post here I’ve released two new works—a short story that tied into my most popular book and a sequel to that book. I have a kids’ book that has been collecting dust for quite a while and that will be out soon as well. I’m close to finishing the third book in another series I’ve written. I’m going to put that cover here because it’s awesome.

Phase Four: Make an Ass of Myself – CHECK

After rebranding myself to be Benjamin Wallace, Professional Author, I launched a series of videos called How to Author. Using these quick two-minuteish videos, I’m able to make an ass of myself on a weekly basis. I’ve also been fortunate that Molly has allowed me to make an ass of myself on her site as well.

Phase Five: Launch the Comeback – CHECK



Phase Six is cars and money. So how close am I to scratching that off the list?

  • Website traffic has increased from a couple of hundred visits a month to a couple of thousand.
  • My mailing list has grown by nearly 100 subscribers with zero begging. You can make it nearly 101 right now by clicking here.
  • I’ve picked up many, many Facebook likes. It’s not like they matter much anymore, but it is validation and validation feels good.
  • My blog subscribers have increased to over 200 from a previous count of zero. This was the surprise I mentioned earlier. It’s also something I wasn’t even focused on. But it has instantly proven itself valuable.
  • My sales have doubled since my original post. I’m not quite buying a Cadillac yet, but I can now afford to put gas in one.

Going Forward

I’m sticking with the plan but I’ve amended it a bit.

Of all the things I did, making an ass of myself was the most effective. How to Author has proven more popular than I ever would have guessed. So I’ve turned it into a podcast that you should subscribe to now.

It’s already ranking well in the new and noteworthy, the what’s hot and top podcast sections on iTunes and, hopefully, opening up a whole new audience.

One change will be that it will get a little longer with this new format. I plan to add interviews with other authors. If you’d be interested in appearing on the podcast, email me here. [email protected]

Other Avenues

The podcasts’ popularity has also lead to an endorsement deal that I’m excited about. You can watch the announcement here.

So that’s the comeback so far.

I will keep you all apprised on the progress.

Thanks for having me back, Molly.

All original content by Molly Greene and guests is copyright protected – did you enjoy the article? You can show your support by checking out Molly’s Amazon Author Page – and hey, buy a book while you’re there! Or, subscribe to this blog and you’ll never miss the weekly posts. Your email will NOT be sold, shared, abused, or rented – that’s a promise. If you’re not already, follow @mollygreene on Twitter. Mwah! Thank you so much.

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27 Responses to How To Stage A Comeback: An Update

  1. Lynda Pietroforte April 6, 2015 at 12:32 pm #

    i subscribed. Lucky me. Thank you. I really need the mug.

    • Benjamin Wallace April 6, 2015 at 12:49 pm #

      Thank you, Lynda.

      Which mug will you choose if you win?

  2. Onisha Ellis April 6, 2015 at 3:26 pm #

    I’ve subscribed to the podcast, hope I win a mug.

  3. Pamela Beason April 6, 2015 at 3:39 pm #

    I am so inspired by your How to Author videos, Benjamin! I realize now how my authorly efforts can be vastly improved by the right sweater and coffee mug. I’m pleased to say that I do have two eyebrows and I already have perfected the work ethic and writing schedule, so now that I have subscribed to your video series, I am expecting an avalanche of sales at any moment. Thank you so much for sharing your expertise!

    • Benjamin Wallace April 6, 2015 at 4:02 pm #

      Thank you, Pamela. I’m proud to have helped.

    • Molly Greene April 6, 2015 at 4:40 pm #

      Pam, hahahahaaaaaaa!

  4. Lisa Maggiore April 8, 2015 at 4:40 am #

    Your author antics have inspired me to subscribe–and winning a mug would be great too! Thanks for sharing and for the record, many authors prefer tea!

    • Benjamin Wallace April 8, 2015 at 8:34 am #

      Thanks, Lisa.

      Tea would work fine. They also hold whiskey.

  5. Sue Coletta April 10, 2015 at 6:05 am #

    Does it count that I’m already subscribed to your newsletter? No matter I’m happy following you just the same. Unfortunately, I’m allergic to coffee, but I do drink tea by the gallon. Just curious, not related to the prize, but do they sell the big-dog 16oz mugs? I’d love one. They’re fantastic! Next, I think I need a cardigan. Then maybe I’ll become a true “professional author”. LOL

    • Benjamin Wallace April 14, 2015 at 7:23 am #

      Sue, you have won the Tough Muggs Signature Series drawing.

      Which mug would you like?

      • Molly Greene April 14, 2015 at 7:30 am #

        YAAAY! Congrats, Sue!

      • Molly Greene April 14, 2015 at 7:34 am #

        I just sent her an email, Ben … she’s gonna be excited!

  6. Benjamin Wallace April 10, 2015 at 8:09 am #

    Sue, they do come in a Mega size which is 20oz and would make the big-dog wet itself.

    I’m asking people to follow the podcast for a chance to win.

    And, you definitely need a cardigan.

    A shawl could work as well.

  7. Rhonda Moser April 11, 2015 at 8:56 am #

    I’ve done so. Btw I want more DWH. Please? That’s my favorite stuff you write. I think a sequel to the Zomnibus, maybe when they find a cure and fix Erik’s family would be awesome. Please?

    • Benjamin Wallace April 11, 2015 at 2:26 pm #

      Thanks Rhonda,

      I’ve got more planned for the dumb white husbands. Hopefully a little later this year.

  8. LaBrett April 13, 2015 at 10:34 pm #

    Ok I have subscribed to your YouTube …. I must have a mug.

  9. Benjamin Wallace April 14, 2015 at 7:20 am #

    I have drawn the winner and it is Sue Coletta!

    Congratulations, Sue!

    Which mug would you like?

    • Sue Coletta April 14, 2015 at 8:54 am #

      I can’t believe it! Yay!!!!! Umm… which mug? I think I’ll go with “Professional Author”. Can I pay extra for the big dog? You really made my day, Ben and Molly. Thank you so much!!!!

      • Sue Coletta April 14, 2015 at 8:55 am #

        Lettering in black, please.

      • Molly Greene April 14, 2015 at 8:59 am #

        I’m excited for you … and envious. I’m going to have to ante up the dough and buy one for myself. I think we should all post pics of ourselves w/our “Professional Author” mugs as an homage to Ben.

        • Sue Coletta April 14, 2015 at 9:01 am #

          Hahahaha! Great idea. My husband’s going to get a kick out of it. I can’t wait till tell him.

        • Benjamin Wallace April 14, 2015 at 12:00 pm #

          Thank you, Molly. And thanks for letting me do the giveaway here.

          • Molly Greene April 14, 2015 at 2:45 pm #

            THANK YOU, Ben! I love hosting you, I’m thrilled and jealous that Sue won the mug, and I hope to hear more about your exploits in the future!

  10. Benjamin Wallace April 14, 2015 at 12:02 pm #

    Thank you to everyone who entered and who followed the podcast.

    If you’re enjoying the series I would appreciate you leaving a review or a rating on itunes.

    Thanks again.