How To Increase Blog Traffic And Gain Subscribers, Part 2

Although last week I whined about how hard I’ve worked to build my blog, I really wanted to demonstrate that interesting articles and regular posting – even a single post a week – can get results. So if you’re like me and you just don’t have time to churn out three quality blog posts a week, take heart. The overall consensus is that maintaining a consistent blog that delivers good content can help establish an author’s (or anyone’s!) platform, encourage discipline, and allow a writer to practice craft and find a voice. In my last post, I shared five strategies that will help build your blog. Today I’m sharing points six through ten. Here’s the list again:

Ten Tips To Increase Blog Traffic And Gain Subscribers

  1. Post evergreen content that people want to read
  2. Share content across social media sites
  3. Use automated tools to promote current and past blog posts
  4. Engage the readers that you have – and hope that they will share, too
  5. Balance building your blog with promoting
  6. Repackage/repurpose existing content and remind readers about it
  7. Include calls to action
  8. Ask for and physically collect email addresses
  9. Host other bloggers and share guest posts with your blogging colleagues
  10. Pay attention to SEO – even if it’s just a little bit

6. Repackage/Repurpose Existing Content And Remind Your Readers About It
Every time you write a post or decide to add a new topic or category, ask yourself, “How can I repurpose this?” Figure out a way to repackage your work into a format you can sell, give away as an incentive, or otherwise use as an additional marketing tool. That’s why an editorial calendar works well for me – planning ahead and thinking about post topics in advance helps me see the big picture and sometimes that includes an aha moment complete with a plan to re-engineer a group of posts into something else. I’ll be working on this idea soon – and you might consider compiling a pdf/ebook or send a quarterly Mailchimp newsletter to remind your subscribers about a group of really great articles on your blog.

Don’t forget to re-use the guest posts you share with other bloggers! You can rewrite each article a bit (Google frowns on duplicate content) and eventually publish it on your own blog. Christine Nolfi’s guest post, How to Get your Book Reviewed, was actually a re-write of a post she originally published on her website. I asked her to share it with me, and it racked up 450 unique page views in 24 hours. Yaaay!

7. Include Calls To Action To Ask Visitors To Subscribe
What do the experts say is the best way to get people to follow your blog? Invite them to subscribe in multiple places on your website. This is another area I’ll be working to enhance over the next few months. I’ve hesitated until now to ask to “assertively,” and If you’re like me, you may be leery that too aggressive a stance will turn people off. Last week for the first time EVER I actually invited readers to subscribe at the bottom of the post, and I gained six additional subscribers. I want to thank each and every one!

Laura Wu of 30 Day Books says readers want to know more about the writer of the articles they’re reading. According to Laura, the “About me” page (<– see mine) is the second most visited page on most websites after the landing page. If you make your “About” page compelling enough, you’ll convert visitors into subscribers by including a good call to action here, as well. Want to hear more? Read this excellent article: 8 Actionable Ways to Grow Your Email Newsletter Subscribers.

8. Collect Email Addresses Whenever You Take Part In Book Events
I’ve noticed in the past that authors have requested email addresses physically when they man a festival booth or take part in book signings and other book events. If you’re Skyping with a book club, doing a radio interview or a Twitter chat, you should always invite your listeners to learn more about you by following your blog, and tell them exactly how to find it.

At all in-person events, display a guest book with a request for names and email addresses that is clearly labeled with an invitation to subscribe to your blog or your newsletter. Be sure to let folks know you won’t share their email address and display a clear “opt-in,” a.k.a. what you’ll be using the email for – book news? blog? If the venue provides Internet access, open a browser and pull up your website so guests can subscribe on the spot.

9. Host Other Bloggers And Share Guest Posts With Your Blogging Colleagues
Guest posting on other blogs pays off for a number of reasons: You get introduced to a new group of readers who may be so dazzled by what you have to say they’ll sashay on over and follow your blog, too. You’ll also gain another inbound link to your blog from your host’s website, which enhances your site’s credibility with search engines. Not only that, guest bloggers help defray the time and responsibility of writing every post yourself, and your readers benefit from the knowledge, insight and expertise of others. Just so you know, my guests’ incredibly informative posts almost always get more page views than my own. (Sheesh! That’ll keep me humble right there!) If you want to approach bloggers to pitch a guest post, here are some great ideas from the fabulous Darren Rowse: 6 Powerful Guest Post Tactics No One’s Talking About.

10. Pay Attention To SEO –Even If It’s Just A Little Bit
SEO is an acronym for “search engine optimization.” When someone seeking information types in a word or phrase on Google, SEO refers to how well – how close to the top of page one – a website or page ranks in the results. When a blog has good SEO, it means the search engines think that website is credible and suggest its posts to people looking for the content topics it provides.

I’ll admit that when I first began to blog the concept of SEO was overwhelming, and I still don’t try really hard to utilize keywords correctly in my blog posts. Even so, my blog ranks pretty well on Google and on many days nearly half the views on my blog come from search engine queries.

A couple notes about enhancing SEO without a lot of effort:

  1. In each new blog post you publish, link to other posts and pages on your blog. This is good for readers, page hits, and SEO.
  2. When you link to posts in your article – yours and posts on other blogs, be sure to use the keyword-rich TITLE of the post as the link. Don’t just say, “click here.” Example: To learn more about how to cultivate great SEO, read this guest post by my friend Jodi Aman: Attract More Readers With SEO!
  3. As I noted above, guest posting on other blogs is great for your website’s SEO. When your host includes a link to your website in a guest post, an inbound link to your website is created, and Google and Alexa will show you the love.
  4. Commenting on other blogs can be very beneficial to your own, because it links back to your website in a round-about way. Try to get out and support your fellow bloggers as much as possible!

Additional Resources:
A Comprehensive Post On SEO
on PROBLOGGER by Kole McRae
The Importance of Using Keywords in Articles, by Webmaster

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32 Responses to How To Increase Blog Traffic And Gain Subscribers, Part 2

  1. Jodi @ Heal Now and Forever October 8, 2012 at 5:43 pm #

    I am struggling with tweet your old post, trying to set it up, it keeps kicking me out, but the problem is not clear. LOL, I keep doing the same thing, hoping one of these times it just works as it is supposed to. 🙂

  2. Anne R. Allen October 8, 2012 at 5:46 pm #

    Excellent advice. It’s especially important to stress how important it is to comment on other blogs. A comment on a highly rated blog gets your name seen by 1000s of other readers as well as attracting the search engines. Also keeping “green” posts in the public eye is very wise. Recently a few bloggers have started retweeting my archives and they report increased activity on their own blogs as well as increasing mine. We can all help each other in this business.

    • Molly Greene October 10, 2012 at 9:52 am #

      So true Anne about RTing green content AND comments on other blogs. Which reminds me, I need to make my way over to yours soon …

  3. T. A. Woods October 9, 2012 at 3:35 am #

    Thanks for the advice! I’m trying to beef up my blog and using social media for more than just telling what I ate for lunch. I look forward to reading more tips!

  4. Debbie flint October 9, 2012 at 4:38 pm #

    Great content – well done. Not just a lot of obvious common sense advice but thoroughly researched subjects with useful links and solid observations. I’ll look out for others by you now! :-). My challenge is how to convert my 10000 hits a week on my qvc uk .com presenter blog – which i write like a short, illustrated magazine – into something i can use to promote my books. Got a while to worry about it yet tho – havent published any atm! Lol x

    • Molly Greene October 10, 2012 at 9:51 am #

      Hi Debbie, thanks for the compliment! RE: selling your book on your blog, can’t you make it look like a QVC offering? We can try it with my book first if you’d like :-O So happy to meet you here!

  5. Larry Crane October 10, 2012 at 5:54 am #

    Another great article, Molly. There’s a lot to study and put into practice in your post. I’m definitely working on the “related posts” and sharing aspects of my blog. Your article sharpens my focus on that.

    • Molly Greene October 10, 2012 at 9:49 am #

      Larry, there’s so much to learn and do it’s mind boggling. I’m like you, I try to focus on just a couple of things at a time, master them and move on to the next. Thanks so much for the read and comment!

  6. Laura Zera October 10, 2012 at 8:33 am #

    Such good stuff in here. I had a forehead-slapper of a moment when reading your post, and finally realized what I don’t like about my own site’s theme — the right sidebar isn’t there on the blog post pages! So I send out tweets that go directly to my post, but nobody sees any buttons giving them an opportunity to subscribe or do anything else unless they go to my home page. Total missed opportunity. So thank you, again, and now I have to figure out how to make that right column show up!

    p.s. I’d love to see a picture of your gorgeous face on your About Me page…

    • Molly Greene October 10, 2012 at 9:48 am #

      So happy to help re: thinking about calls to action. As for photo, I need to get a real headshot done! (Accck)

  7. Michael Cheney October 22, 2012 at 4:32 am #

    This is an uber great insights about driving traffic. I appreciate for sharing this one as I really need to have a nice subscriber list. I’ve been through blogging and I am only using social media to drive people. Many thanks for your post.

  8. Nancy M. Dickinson November 19, 2012 at 4:29 pm #

    Came across your blog post here by accident and had a “Doh!” moment…

    Read part 1 first – immediately set up Tweetily on my WordPress based website. Knowing it will happily re-tweet my posts while I sleep… WOW!

    Came to part 2 of your post and will now end each post with an invitation to subscribe via the site or Google Currents.

    Good stuff here.

    • Molly Greene November 19, 2012 at 4:45 pm #

      Hi Nancy, so glad you found me and my posts helped! Come back often, lots of guest posts packed with info. Or, better yet, subscribe :-O So nice to meet you!

  9. Ross April 4, 2013 at 3:21 pm #

    Cheers a few good tips in all that. I am trying my best with my film blog on the small island of Ireland 🙂

    • Molly Greene April 4, 2013 at 4:03 pm #

      It takes time and patience, Ross – and we know the Irish can do anything :-O Keep at it!

  10. Nancy M. Dickinson April 4, 2013 at 6:01 pm #

    And I find myself coming back here to re-read this. I transferred to a new host and lost my entire subscriber database in the transfer!

    GAH! And, I’m subscribing to you, now! Can’t believe I forgot to do so the last time I was here!

    Oh, and since installing Tweetily, I’ve found my re-tweets went up a great deal!

    • Molly Greene April 5, 2013 at 8:58 am #

      Nancy, so sorry about the subscribers, accck! Happened to me, too. Thanks for subscribing here and how cool is Tweetily??? Yay!

      • Nancy M. Dickinson April 5, 2013 at 9:34 am #

        Tweetily is the best plugin I’ve added to my WordPress based site! I pick up more hits from that than anything else! It took some playing with it to figure out the best hourly posting time but I figured out every three hours works well for me. I have a high number of international followers on Twitter so I’m hitting all time zones.

        I wish someone would come up with something like that for Facebook. I already have the site’s FB account linked up to it, but it only posts once and done. If I could have something like Tweetily doing it for me…

        • Molly Greene April 5, 2013 at 5:01 pm #

          Wouldn’t that be cool? I just Googled “promote old posts to Facebook?” but don’t see anything offhand. If you find something, let me know!?

          • Nancy M. Dickinson April 5, 2013 at 5:06 pm #

            I definitely will! I’m always on the lookout. I recently activated in Jetpack something they call Publicize and it send posts automatically out to some of my social networking sites, but, alas, nothing from the past…

            I’ll keep digging, though, and keep you posted!

          • Nancy M. Dickinson April 5, 2013 at 5:30 pm #


            I might have found something but I’ve only just implemented it on my FB page. It seems it will publish posts to your FB page and I set it up to post older posts, first.

            Take a look at this link (it’s a PDF) and see if this is saying what I think it’s saying?


          • Molly Greene April 6, 2013 at 9:06 am #

            I’ve tried Explorer and Firefox but can’t get this pdf to open :-[

  11. Nancy M. Dickinson April 6, 2013 at 3:34 pm #

    I opened it up in Chrome. But I’ve had this app going since last night on my FB page and I don’t see a difference, yet. I hope this isn’t much ado about nothing.

    • Molly Greene April 6, 2013 at 4:39 pm #

      Hmm. Okay, let me know what happens!!

      • Nancy M. Dickinson April 7, 2013 at 6:08 pm #

        UPDATE – since adding this FB app, RSS Graffiti, to my FB account I couldn’t see it was really “doing” anything to my FB page.

        However, after about 48 hours of having it set up, my visibility is going WAY up. I have 153 followers on my FB page. Before adding RSS Graffiti, my visibility was at 143 (on 5 Apr). As of 6:00 PM today (7 Apr), my visibility is up to 332, which is more than doubled. I’m also seeing my FB page is getting more hits as is my website. I just posted a couple articles, so I’m not ready to say it’s 100% the app, but it’s an awfully big coincidence.

        I don’t how it does what it does… I looked at my wall and it’s not posting for me, but somehow, I’m getting more visibility, which is a good thing.

        • Molly Greene April 8, 2013 at 3:24 pm #

          IT MUST BE MAGIC!! Now I’m intrigued. I Googled and found this link – am I at the right place?

          • Nancy M. Dickinson April 8, 2013 at 9:13 pm #

            Yes, ma’am, you are in the right place. I found it through a FB search. I just looked at my reach again and it’s gone up a few points more since I last replied here. I noticed, too, that I’m seeing it’s posting on my FB page. I set it to start with the oldest posts first and they are getting more hits, per my WordPress/JetPack analytics.

            I think we might have stumbled across something of value here.

          • Molly Greene April 9, 2013 at 8:15 am #

            Nancy, you’re the BEST! I will try it out this weekend.

          • Nancy M. Dickinson April 9, 2013 at 2:44 pm #

            Awwwwwwww… *Blushing*

  12. Hamza Ghanchi October 8, 2014 at 11:59 pm #

    Recently relaunched my blog and your insights are really going to help me for creating quality content and good traffic. Thanks for great tips.

  13. Debra Dockter November 8, 2014 at 8:04 am #

    Great information Molly! Now to put it to good use:)

    • Molly Greene November 8, 2014 at 11:38 am #

      Hi Debra! Thanks so much, and best to you with your blog-building!!