In the world of self-publishing, successful book marketing strategies are ever-evolving. Promotions that worked like a charm six months ago may not make any sense at all today. I try to keep up with the conversation about which way the wind is blowing and where indie authors are headed with their marketing promotions and plans. A great way to do this is to subscribe to a few great book marketers’ and publicists’ newsletters or blogs.
Did you roll your eyes? I know we’re on information overload and trying to process it all can be overwhelming in itself. So I kep the list short. Here are a few great voices that can help the Average Joe and Josephine learn about the biz, market themselves, and boost sales of their self-published work:
- 30 Day Books is one of my absolute faves. I love Laura Pepper Wu and subscribe to her email newsletter. I’m addicted to her Monday wrap-up, the best self-pub links from the week before. Check out this link she sent us last summer: Tools For Indies. Here’s another great post from Laura, 10 Steps to Mastering Your Book Marketing Plan.
- Pay attention to that Bad Redhead, Rachel Thompson. I discovered my friend Rachel the minute I activated my Twitter account in 2011. She was already well-respected and well-established and has expanded now to help us in our book promo efforts one-on-one. Rachel wrote a great guest post on my blog, 5 Book Promotion Tactics That Really Work – don’t miss it!
Here are my favorite book promotion-related-websites. They provide a huge amount of actionable material:
- Where Writers Win provides a ton of great info – hey guys, may I guest on your blog someday?
- Jonathan Field is the Tribal Author. Don’t miss Jonathan on Dan Blank’s website, “How Jonathan Fields Created A Meaningful (Not Promotional) Book Launch.
- The Savvy Book Marketer offers lots of tips and this freeebie: Book Marketing Newsletter and 3 Free Ebooks.
- The Creative Penn. Scroll down to The Basics: Author Branding and Author Platform and check out the links below.
- Jane Friedman’s basic good advice is well worth the read.
- Joel Friedlander is The Book Designer. He has way too much good stuff here, including this list of 52 Blogs For Self-Publishers to Watch.
- Marketing Tips for Authors - good stuff.
- Self Publishing Resources. Check out this interesting page of book statistics.
- The Passive Voice is not necessarily a book marketing blog, but the Passive Guy is smart and will keep you up to date on all things self-publishing.
- Here’s an excellent single post you shouldn’t miss from Wise Ink: A Simple Marketing Plan Outline for Indie Authors.
Leave a comment and share the websites you’re watching and the marketers and publicists who’ve assisted you in your efforts. Who do you depend on to keep you up to date? What promo campaigns have you heard about lately that are working?
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