Book Marketing Men & Mavens Worth Following

In the world of self-publishing, successful book marketing strategies are ever-evolving. Promotions that worked like a charm six months ago may not make any sense at all today. I try to keep up with the conversation about which way the wind is blowing and where indie authors are headed with their marketing promotions and plans. A great way to do this is to subscribe to a few great book marketers’ and publicists’ newsletters or blogs.

Did you roll your eyes? I know we’re on information overload and trying to process it all can be overwhelming in itself. So I kep the list short. Here are a few great voices that can help the Average Joe and Josephine learn about the biz, market themselves, and boost sales of their self-published work:

  • 30 Day Books is one of my absolute faves. I love Laura Pepper Wu and subscribe to her email newsletter. I’m addicted to her Monday wrap-up, the best self-pub links from the week before. Check out this link she sent us last summer: Tools For Indies. Here’s another great post from Laura, 10 Steps to Mastering Your Book Marketing Plan.
  • Pay attention to that Bad Redhead, Rachel Thompson. I discovered my friend Rachel the minute I activated my Twitter account in 2011. She was already well-respected and well-established and has expanded now to help us in our book promo efforts one-on-one. Rachel wrote a great guest post on my blog, 5 Book Promotion Tactics That Really Work – don’t miss it!

Here are my favorite book promotion-related-websites. They provide a huge amount of actionable material:

Leave a comment and share the websites you’re watching and the marketers and publicists who’ve assisted you in your efforts. Who do you depend on to keep you up to date? What promo campaigns have you heard about lately that are working?

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13 Responses to Book Marketing Men & Mavens Worth Following

  1. Tammy Salyer January 21, 2013 at 4:15 pm #

    Fantastic! Thanks for compiling this hugely valuable resource, Molly.

  2. Molly Greene January 21, 2013 at 4:18 pm #

    Since you’re about to launch another title (yay!) Tammy, what you hearing about book promo campaigns that are working well? Gossip is “Bookbub” is hot right now.

  3. Stephanie January 22, 2013 at 6:46 am #

    Molly,

    As usual, another useful post worthy of note taking, lol. Thank you so much for compiling, sharing and providing a constant source of great information. I always look forward to your posts, have a terrific day.

    • Molly Greene January 22, 2013 at 9:12 am #

      Made my day with that comment, thanks so much for your support!

  4. A. E. Poynor January 23, 2013 at 10:57 am #

    Another post chock full of good references! Finished Mark of the Loon, now I’ve got something more to read. Thanks.

    • Molly Greene January 23, 2013 at 11:01 am #

      Thanks so much, how exciting that you read LOON! I so appreciate that you took time to let me know!

  5. A.K.Andrew January 23, 2013 at 11:20 am #

    What a fantastic list Molly. You’ve really covered all the bases. Thanks so much for your generosity in sharing this information. Fabulous:-)

  6. Kathy Lynn Hall January 24, 2013 at 9:20 am #

    Molly – this is a fabulous post! So generous and helpful of you to compile so many great resources. I’ve bookmarked it to read all of these links throughout the day. Thanks, my friend.

    • Molly Greene January 24, 2013 at 9:59 am #

      Hey Kathy, so great to see you here on my blog – thanks for the support, and I hope you find some helpful info in the post links!

  7. Laura Zera January 25, 2013 at 4:18 pm #

    Great list, Molly, and it makes me happy that I’ve heard of or read most of them, e.g. I’ve learned a few things in the last year!

    • Molly Greene January 25, 2013 at 5:25 pm #

      So many great blogs, so little time! This is just a tiny slice of the “free” advice available to self-publishers. I’m so proud to belong to the community of indie authors helping one another learn the ropes!

  8. Lawrence February 2, 2013 at 2:46 am #

    I am struggling with the marketing of my own book “kill me now” and so will look at some of the sites

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